--- title: NAIFA Announces Exclusive Partnership with Hoopis Performance Network to Offer Trustworthy Selling Program to Members description: The National Association of Insurance and Financial Advisors (NAIFA) is proud to announce a new exclusive partnership with the Hoopis Performance Network (HPN) and LIMRA that will provide NAIFA members with access to the highly acclaimed Trustworthy Selling Program. image: https://at.naifa.org/hubfs/Hoopis-2.png --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/naifa-announces-exclusive-partnership-with-hoopis-performance-network-to-offer-trustworthy-selling-program-to-members#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 2 min read ## [NAIFA Announces Exclusive Partnership with Hoopis Performance Network to Offer Trustworthy Selling Program to Members](https://at.naifa.org/naifa-announces-exclusive-partnership-with-hoopis-performance-network-to-offer-trustworthy-selling-program-to-members) By [NAIFA](https://at.naifa.org/author/naifa) on 9/23/24 4:04 PM ###### Topics: [Sales](https://at.naifa.org/topic/sales) [MembershipPays](https://at.naifa.org/topic/membershippays) [Press Release](https://at.naifa.org/topic/press-release) ![](https://at.naifa.org/hubfs/Hoopis-2.png) The National Association of Insurance and Financial Advisors (NAIFA) is proud to announce a new exclusive partnership with the Hoopis Performance Network (HPN) and LIMRA that will provide NAIFA members with access to the highly acclaimed [Trustworthy Selling Program](https://hoopis.com/news/trustworthy-selling-recognized-among-sales-training-top-25-in-2023/). Previously available only to enterprises, this partnership marks the first time the program, developed by LIMRA and HPN, will be accessible to individual NAIFA members. [Trustworthy Selling](https://trustworthysellinginfo.com/) is a comprehensive training and development program designed to help financial professionals build trust with clients and enhance their sales effectiveness. Since its inception, more than 30,000 financial service professionals have benefitted from the program with 93% of graduates saying it was a valuable use of time, and a productivity impact study conducted over 30 companies concluding that production increased by 25% on average for graduates. This new partnership aligns with NAIFA’s commitment to provide benefits to its members that allow them to personally and professionally excel. In addition to offering Trustworthy Selling to its members, NAIFA is pleased to announce that Hoopis Performance Network has joined NAIFA’s Business Performance Center, a special interest community dedicated to providing resources and tools for practice management. A representative from the Hoopis Performance Network will also join the Center’s Advisory Council, helping to shape the future of the Center’s initiatives. “We are excited to bring this exceptional program to our members,” said Kevin Mayeux, CEO of NAIFA. “Trustworthy Selling has a proven track record of significantly enhancing the success of financial professionals, and this partnership gives our members access to a top-tier resource that will help them grow their businesses while continuing to uphold the highest standards of ethics and professionalism.” Harry Hoopis, Founder and CEO of Hoopis Performance Network, is a long-time NAIFA member and a past recipient of the prestigious John Newton Russell award, which recognizes lifetime contributions to the insurance and financial services industry. Hoopis remarked, “As a proud member of NAIFA for many years, I am thrilled to expand our collaboration with the organization to bring Trustworthy Selling to the dedicated professionals who make up its membership. We believe that this program will empower NAIFA members to deepen client relationships and build trust in an ever-changing marketplace. This partnership represents our shared commitment to elevating the standards of our industry.” NAIFA members will have the opportunity to benefit from the same high-level training and development previously reserved for large-scale enterprises, helping them continue to grow their businesses while maintaining the trust and loyalty of their clients. About Hoopis Performance Network The Hoopis Performance Network provides innovative sales training and leadership development programs to the financial services industry. 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