Hearts and Wallets has introduced a survey titled, Portrait of U.S. Household Wealth: Market Sizing, Segmentation and Product Ownership by Age, Assets, Lifestage and Behavioral Segment.
The study builds upon the unprecedented recent re-interview of households who participated in the 2007 Federal Reserve Survey of Consumer Finance, and translates the findings into understandable terms, pulling in the Federal Reserve Flow of Funds and U.S. Census data.
The analysis shows total U.S. household investable assets at $30.2 trillion at year-end 2010, with retirement assets at $10.7 trillion and taxable assets at $19.5 trillion. Taxable assets climbed steadily since 2004, from $12.9 to $19.5 trillion. Retirement assets recovered from a bad stumble down to $8.1 trillion in the crash of 2008, rising to slightly surpass their 2007 peak of $10.5 trillion.
Winners and losers
Of the approximately 120 million households, about 30 million have at least $100,000 in investable assets, according to the survey. But 90 million households have not reached this milestone, an unfortunate increase from 82 million before the 2008 market turmoil.
“The 2008 downturn hit households very unevenly, and that may prove true again with continued market turbulence,” says Laura Varas, Hearts & Wallets principal. “In intuitive terms, about 1 in 8 of the households now ‘in’ the $100,000 to $250,000 segment moved down from a higher investable asset segment.”
According to the survey, many affluent asset segments shrank in numbers:
The report shows that personal savings continue to hit highs. Top destinations for investor savings are treasury securities, mutual fund shares and bank deposits.
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By Ayo Mseka
Editor-In-Chief
Advisor Today