Understanding what consumers expect from life insurance can help financial professionals create more meaningful conversations and better connect clients with solutions that meet their needs. The latest Insurance Barometer Study offers valuable insights into consumer attitudes toward life insurance, including the growing demand for education, customization and professional guidance.
NAIFA
Recent posts by NAIFA
1 min read
The Insurance Barometer Study: What Consumers Want and Need from Life Insurance
By NAIFA on 7/20/26 2:24 PM
1 min read
John Wheeler Featured in CSA Journal on the Power of Holistic Planning
By NAIFA on 7/17/26 4:28 PM
NAIFA President-Elect John Wheeler, CFP, CLU, ChFC, CRPC, LUTCF, CLTC, LACP, CPFA, is a contributor in a recent issue of the CSA Journal, the publication of the Society of Certified Senior Advisors. In the article, “Funding Solutions for the Longevity Economy—Financial Security for Longer Lives,” John shares why true financial planning goes far beyond investments or retirement income alone.
Topics: Retirement Planning
3 min read
Meet the 2026 Paul S. Mills Scholarship Recipients
By NAIFA on 7/13/26 3:51 PM
The Foundation for Financial Service Professionals announced the recipients of 14 Paul S. Mills Scholarships. This annual program provides need-based scholarships to students pursuing a degree in a financial service-related field.
Four Eileen J. Prus and Edmund O. Ciske Jr.-designated Paul S. Mills Scholarships for $3,000 were awarded to Luckson Chigarire of The College of St. Scholastica, Kemoni Dunn of Florida A&M University, Tyler Kleinsasser of South Dakota School of Mines & Technology, and Brooklynn Robinson of Husson University. This special scholarship designation was established in 2025 through a generous gift from the estate of Eileen Prus, a dedicated, long-time member of the Society of Financial Service Professionals. Her enduring legacy will support the highest-scoring applicants each year.
Topics: Scholarship Program
1 min read
A Stronger Voice for Medicare Advisors: Inside the New NAIFA Medicare Collective Working Group
By NAIFA on 7/8/26 1:22 PM
Medicare professionals are navigating a rapidly changing environment. New regulations, carrier decisions, compensation uncertainty, and evolving client needs are reshaping how licensed professionals serve Americans preparing for and living in retirement. In this environment, advocacy, education, and collaboration are more important than ever.
1 min read
Overview of NAIFA Insurance Benefits
By NAIFA on 7/8/26 1:20 PM
Webinar: Monday, July 20, 2026 | 12:00 PM - 1:00 PM ET
Choosing the right insurance coverage can feel complicated, especially when comparing plan types, costs, eligibility requirements, and coverage features. NAIFA members have access to a range of insurance benefit options designed to help support their personal, family, and professional needs.
NAIFA will host “Overview of NAIFA Insurance Benefits,” featuring Becca Locke, Account Manager at Gallagher Affinity, and Jason Cleary, Regional Sales Director at Member Benefits, Inc. This webinar will walk attendees through the insurance products available through Gallagher Affinity and Member Benefits, Inc., including health insurance, long-term and short-term disability insurance, life insurance, dental, vision, and more.
1 min read
NAIFA Leaders Featured in Mediaplanet’s Women in Finance Campaign
By NAIFA on 7/1/26 2:25 PM
NAIFA is pleased to collaborate with Mediaplanet on its newly released Women in Finance campaign, which highlights leaders and organizations working to expand opportunities for women across financial services.
1 min read
Business Valuation: Key for Your Clients’ Business and the Financial Professional
By NAIFA on 6/30/26 12:20 PM
For many business-owner clients, their company is their largest and most illiquid asset, making accurate valuation essential to estate, retirement, and succession planning. Without a clear understanding of what a business is worth, financial professionals may miss key planning gaps, liquidity risks, and opportunities to help clients protect and grow enterprise value.
1 min read
Nominations open for InvestmentNews’ Rising Stars 2026
By NAIFA on 6/8/26 3:48 PM
InvestmentNews’ fourth annual Rising Stars is now open for nominations, recognizing the next generation of standout professionals under 40.
Topics: Awards
2 min read
Social Security Literacy Is a Missing Link in Retirement Income Planning
By NAIFA on 5/28/26 4:32 PM
For many Americans, the Social Security claiming decision feels simple. They log into their Social Security account, review the estimated monthly benefit amounts, and decide when to begin payments. But as Martha Shedden, president and co founder of the National Association of Registered Social Security Analysts, explained during NAIFA’s recent webinar, Social Security literacy goes far beyond choosing a claiming age.
2 min read
Launch of 530A Accounts App Signals Major Opportunity for Financial Advisors
By NAIFA on 5/28/26 12:19 PM
This week marked another important step toward the launch of 530A “Trump Accounts,” as the U.S. Department of Treasury confirmed that the app millions of Americans will use to manage these accounts for their children is set to launch today.


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