NAIFA is deeply concerned by company announcements indicating they no longer will pay commissions to Medicare agents. And today, Humana announced they will no longer use agents to sell Prescription Drug Plans (PDP). This alarming trend threatens not only the livelihood of financial professionals but also the millions of seniors who rely on them for help navigating their healthcare options. If you learn of other announcements, please forward them to communications@naifa.org.

There are a lot of things you have to do to prepare your practice for the Medicare Annual Enrollment Period. A lot of it is work in the office behind the scenes. But some of it is client preparation. Our older clients by now have a better idea of the schedule, but newer ones need some training. 

Why is preparing clients important for this period? Simply put, if you do not prepare your clients, I can guarantee someone else will. There are too many other agents and brokers selling Medicare products for your clients not to be solicited by them. And even for the ones you don’t expect to leave, the advertising, temptation, and word of mouth among friends and neighbors may be too great for some of them. It does not take a lot of effort to just remind your clients that you are here, you know what’s coming, and you have their back. Most of the time that is all you need to do to retain their business. Here is what we do to prepare our clients.

August:

Dwane McFerrin has spent decades navigating the complexities of Medicare policy and product development and he understands just how disruptive regulatory changes can be for the professionals who support seniors every day. That’s one reason he became a founding member of NAIFA’s Medicare Collective, a new initiative created to empower professionals working in Medicare and healthcare solutions through advocacy, education, and community.

When Jane Ahrens transitioned from a 25-year career teaching Health Education to working in Medicare sales, she didn’t just start a new chapter—she found her calling. What began in 2008 as a solo effort to help clients understand their health insurance options has since grown into a thriving business with a team of more than 160 independent agents trained and mentored under her leadership. Her peers now affectionately call her “Mother Medicare.”

Because of the special circumstances demanded of us during the annual enrollment period, it takes us months to prepare for what is essentially a 68-day selling season. We are basically a normal health insurance office from January until June, and then beginning in July we start getting ready for October 1, the date we can begin speaking with clients new and old about their health plans for the following year. Here is what our office does:

For many Americans, reaching Medicare eligibility marks a noticeable decrease in healthcare spending. Of course, that doesn’t mean that Medicare is free. For financial advisors helping clients prepare for retirement, understanding and planning for the costs associated with Medicare is critical. While these costs are often lower than those incurred through pre-65 health insurance, they remain significant, especially when viewed over a multi-decade retirement.

The most common question from a new client is, “Which do I get, Medicare Supplement or Medicare Advantage?” This is the speech I give every time, almost word-for-word.

NAIFA’s Lifetime Healthcare Center is presenting “The Peak 65 Series: Impact Day for Lifetime Healthcare,” a one-day virtual event, November 19, beginning at 11 am eastern. It features a dozen 20-minute TED Talk-like presentations covering timely topics on the financial implications of longevity and aging. Presenters include recognized thought leaders offering insights on long-term care, disability income, hybrid insurance products, Medicare, federal and state legislative and regulatory considerations, and more.

Amanda Brewton is a seasoned Medicare expert with over 17 years in the industry. Opening her agency five years ago, she now oversees approximately 500 agents across 40 states and hosts two national conferences designed to empower and educate professionals in her field. Amanda is passionate about advocacy for seniors, ensuring they don't have to choose between essential needs due to Medicare complexities. Her innovative approach involves using themed training to enhance engagement and creating supportive communities for independent insurance agents.