By Ayo Mseka
Reprinted from the 2016 November/December Advisor Today
Advisor Today will become a digital-only magazine, beginning with the January/February 2017 issue. This move will enable us to substantially enhance the magazine and make it a more valuable resource for you and the clients you serve.
The magazine will keep its name, Advisor Today, and will continue to be published six times a year. It will be available via www.Advisortoday.com, as well as on tablets and other portable devices.
With the move to an all-digital platform, you will continue to get the same great content that has set Advisor Today apart from the rest for more than 100 years: feature articles that inform and inspire, techniques that the best in the business use to attract a steady stream of high-quality prospects, innovative sales ideas that expedite the client-acquisition process, insightful interviews with industry greats on what it takes to succeed, expert advice on the most troubling aspects of your business, and proven techniques for managing your day-to-day operations. Also in the line-up for 2017 are some of your most treasured favorites, such as a look at the lighter side of life, and the thought-provoking Back Page.
But with an all-exclusive online platform, you get even more: the latest industry news and trends and how they affect your business, as well as frequent legislative and regulatory updates. Also, we will be able to receive immediate feedback from you, which will enhance our ability to provide you with information that caters to your specific editorial needs. In addition, it will be easier for you to gain access to past issues of the magazine and share articles of interest with your prospects, clients and colleagues.
At Advisor Today, we are committed to maintaining the high editorial standards that have made the magazine a top NAIFA benefit and one of the best publications in the industry. We know that it is a tool you have come to rely upon for the strategies you need to thrive in a business environment that is marked by constant change. As the pace of change accelerates, we believe that an online platform is our best chance to give you precisely what you need: customized solutions that help you master emerging opportunities.
We are excited about this new development at Advisor Today and look forward to hearing from you. We wish you great success during this Holiday Season and even greater success in 2017.