Life Happens will continue its partnership with actress, model, designer, wife and mother, Brooke Shields, for a second year for Life Insurance Awareness Campaign. This is the annual awareness campaign created and coordinated by Life Happens and supported by the nation’s leading insurance companies and industry groups each September.
Shields has held many roles both on and off the stage, most important of all being a mother to her two teenage daughters. Regardless of the paths her life has taken or the roles she’s held, Shields has been steadfast in her commitment to living a healthy lifestyle and sharing positive habits and behaviors in which finances are a crucial part.
Shields has partnered with Life Happens to continue to emphasize how critical life insurance is for her family and loved ones and why it should be part of a sound financial plan. This message has become even more vital as consumers look to reassess their finances in light of COVID-19 and better prepare themselves financially for the unexpected.
“I’m excited to be working with Life Happens for another year to build on the success of last year and continue to share the message of why Americans need to protect their families and loved ones with life insurance,” said Shields. “Life insurance is a core strength of any financial plan, and by sharing my story, I hope to inspire others to take financial control through the ownership of life insurance and have important financial conversations with their loved ones.”
The resources featuring Shields are available on Life Happens Pro, ahead of Life Insurance Awareness Month (LIAM) in September. Industry members can begin using Shields’ powerful message about the importance of life insurance.
Reality check
Life Happens has also launched a new evergreen theme, Reality Check: The time for life insurance is now. “Brooke has been invaluable in bringing national attention to the peace of mind and financial security that life insurance can provide you and your loved ones,” said Faisa Stafford, President and CEO of Life Happens. “We’re thrilled to have Brooke return as our spokesperson for another year to support us in getting out this important message.”
Shields will be sharing more about her experiences with life insurance and financial lessons as part of this year’s LIAM campaign. A national TV and radio public service announcement (PSA) program is under way and will continue until the end of the year.
The PSA is available on the Life Happens website, along with educational information and interactive tools, such as Life Happens’ Life Insurance Needs Calculator, to help consumers evaluate their own life insurance needs and get the protection they need.
Life Happens is dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization supports the insurance industry by providing marketing tools and resources through its Life Happens Pro platform, and convening the industry each September for Life Insurance Awareness Month.
To learn more, visit www.lifehappens.org.