Understanding what consumers expect from life insurance can help financial professionals create more meaningful conversations and better connect clients with solutions that meet their needs. The latest Insurance Barometer Study offers valuable insights into consumer attitudes toward life insurance, including the growing demand for education, customization and professional guidance.
Now in its 16th year, the Insurance Barometer Study tracks consumers’ perceptions of life insurance and related products. More than a decade and a half of data helps paint a picture of the products consumers believe they own, what they are interested in purchasing and what may be preventing them from taking action. This year’s findings also highlight consumer interest in policies that can provide living benefits, retirement income and the flexibility to adapt as their needs change.
As an exclusive NAIFA member benefit, members have access to highlights from the Insurance Barometer Study, as well as a range of Life Happens collaterals for social media outreach (available in the member portal). Explore the findings and use this research to strengthen client conversations, address common knowledge gaps and demonstrate the important role financial professionals play in helping consumers protect their financial futures.