NAIFA Members Serve Main Street

Meet Generation Z. They are patient, collaborative and, contrary to popular belief, do not necessarily prefer electronic communication to personal connections. This is according to a new “Gen Z” survey conducted by TD Ameritrade Holding Corporation.

Each September, the LIFE Foundation coordinates Life Insurance Awareness Month (LIAM). It's an industry-wide educational campaign aimed at encouraging all Americans to take stock of their life insurance needs. The resources in the three sections of LIFE's Producer e-Kit will provide you with everything you need to put together an effective LIAM 2012 marketing campaign.

Only 8 percent of Americans say that growing their retirement savings is more important than protecting them, while 35 percent say protecting retirement assets is a bigger concern. This and other results from a recent survey by Charles Schwab & Co. shows that U.S. investors have serious interest in limiting the risk in their retirement investments.

In a recent study of life insurance policy owners, LIMRA found that one in two consumers have visited their life insurer’s website, and 70 percent of those who visited did so to use the online services.