Message From the CEO

Life Happens, NAIFA’s consumer-education arm, has collaborated for the 14th year with LIMRA to conduct the 2024 Insurance Barometer Study. The findings reveal a great opportunity for financial professionals to educate Americans about the importance of life insurance and dispel some of the myths and misunderstandings that contribute to a life insurance need-gap in the United States. As we wrap up April, National Financial Literacy Month, it’s a great time to remember that an important part of being a financial professional involves improving the financial literacy of clients and consumers.

As we ring in another new year, this is an exciting, historic time for our association. The American public needs the services of insurance and financial professionals more than ever. You and your fellow NAIFA members help them achieve financial security, prepare for retirement, and create enduring financial legacies. NAIFA with you every step of the way, and 2024 promises to be a great year as we continue with the integration of three iconic brands within our industry – NAIFA, the Society of Financial Service Professionals, and Life Happens.

The importance of NAIFA members takes on a particular poignancy this time of year. When we consider many of the things Americans are most thankful for – their families, health, financial wellbeing – it is gratifying to know that we at NAIFA serve a community of insurance and financial professionals who safeguard all these things.