As an insurance agent, getting in front of people to deliver your message can be one of your most challenging tasks. For agents looking to attract new clients in today’s market, expertise is everything. Seminars establish your expertise and can put you in front of a large group of people in a single setting. This type of marketing is one of the most cost-effective and time-saving ways to grow your business.

When giving a seminar, you need to study the material you plan on delivering, and having a short PowerPoint presentation is a great visual tool for you to convey the information. If someone is not confident in your expertise, they are simply not going to do business with you. This does not mean you need to know every answer, nor will you. It is ok to say, “I’m not sure. I will find that answer for you.” If you provide accurate, helpful information and appear confident, people are far more likely to trust you and more likely to do business with you.