In observance of Life Insurance Awareness Month, a recent survey conducted by Anthem, Inc. reveals that while two-thirds (67 percent) of American employees believe that life insurance is important to achieve financial wellbeing, only half (53 percent) of them claim to be covered.[1] The survey’s findings underscore a gap between financial priorities and the use of life insurance as a financial planning tool.

Employee benefits provider Unum finds that nearly half (45 percent) of 25-34-year-olds reported feeling stressed or worried when thinking about life insurance, compared to just 29 percent of those who are between 35-49. Women were significantly more anxiety-ridden about life insurance, with 37 percent reporting feeling stressed or worried compared to just 23 percent of men.
These results and other key findings were part of an online poll among 1,226 working U.S. adults conducted by Unum in July. This consumer insight coincides with Life Insurance Awareness Month, promoted annually by the nonprofit organization, Life Happens.

The 2018 Life Insurance Awareness Month (LIAM) campaign is almost here! Each September, Life Happens creates and coordinates this national consumer awareness campaign to help your clients and prospects get the life insurance they need.

During the Conference of African American Financial Professionals held in Washington, D.C., several NAIFA members provided a wealth of information attendees could use to build and protect their practices.

The nearly 600 financial professionals who attended the 13^th Annual Conference of African American Financial Professionals in Washington, D.C., found the meeting well worth their time and effort. In the three short days they spent in Washington, D.C., they were able to acquire the skills and strategies they need to take their practices to the next level of success.

By Carroll Golden

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The word, “keywords” is “digital marketing speak” for a group of words that online users use when performing searches for a wide range of goods and services. These keywords have a higher value than other words and usually point to the information the online user is looking for. In the same vein, many financial advisors know that certain words convey a lot of value to a prospect.

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