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NAIFA Members Serve Main Street

2 min read

Starting the Holiday Party Conversation

By NAIFA on 12/23/13 11:00 AM

In the September 23, 2013, issue of Investment News, various advisors were asked how they respond to the question: “What do you do for a living?”

Topics: Sales Grow Your Business
2 min read

Three Easy Ways to Start an LTCI Conversation

By NAIFA on 11/14/13 3:32 PM

November is Long-Term Care Insurance Awareness Month, making it the perfect time to reach out to your clients to start an LTCI conversation. And it’s not as hard as you might think.

Topics: Sales Grow Your Business Long-Term Care Insurance
3 min read

Lost Sales Leads

By NAIFA on 7/16/13 4:53 PM

Advisors invest a large amount of time and money in generating sales leads—only to lose a large percentage of them, simply because they aren't in contact quickly enough.

Topics: Sales Grow Your Business
2 min read

The Best of Times?

By NAIFA on 7/2/13 11:53 AM

On Monday mornings, prospects are too busy. On Friday afternoons, prospects are gone. Don’t want to bother the prospect by calling too early? They’ve probably left the office by mid-afternoon, and by the middle of the week, they’re very busy. So what should an advisor do?

Topics: Sales Grow Your Business
3 min read

Using Kindle to Generate Free Leads

By NAIFA on 4/4/13 1:35 PM

Imagine Amazon sending you business leads regularly and even paying you to do so. Amazon is desperate for reading material and you can publish your content for free as Kindle books. The twist is to use them as a generation system for sales leads.

Topics: Sales Grow Your Business
3 min read

Why Would Anyone Want to Continue to Cold Call?

By NAIFA on 3/28/13 12:48 PM

Cold calling has reportedly died. No one cold calls anymore and it doesn’t work. Is this true?

Topics: Sales Grow Your Business
3 min read

Upgrade Your Referrals

By NAIFA on 2/28/13 11:43 AM

When it comes to referrals, focus on quality instead of quantity

Whether you've asked for a referral or one has been volunteered, what do you usually do with it? Do you just say, "Thanks, I'll let you know what happens." Or do you linger a little longer to learn more about your new prospect? I always advocate quality over quantity. Coming away from a meeting with 12 referrals all at once doesn’t usually yield the kind of results you’d like, because the quality of the referral is usually not very good.

Topics: Sales Referrals Grow Your Business
3 min read

The Principles of Effective Closing

By NAIFA on 2/21/13 2:04 PM

You can acquire the ability to close sales and, through practice, you can perfect it.

There are no mysterious secrets to closing a sale. There are methods that must be learned, principles that must be applied and techniques that must be used. Anyone can acquire the ability to close sales and, through practice, anyone can perfect that ability.

Topics: Sales Grow Your Business
3 min read

Five Ways to Get Referrals Without Asking

By NAIFA on 1/17/13 9:20 AM

It's possible to get referrals from clients and prospects without even asking. Here are 5 different ways to plant powerful referral seeds with prospects and clients:

Topics: Sales Referrals Grow Your Business
2 min read

February Marks LIFE’s Annual "Insure Your Love" Awareness Campaign

By NAIFA on 1/14/13 2:09 PM

Valentine's Day is a day for people to celebrate their love for each other. That's why every February, the LIFE Foundation asks people to look beyond the traditional gifts of chocolates and flowers, and to show their loved ones that they care through the selfless gift of life insurance.

Topics: Sales Disability Insurance Grow Your Business Members


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