What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession. Businesses that become relevant by addressing what their customers really value at any given time will be the first ones out of the recession. One year ago, people were looking for financial stability in companies they were purchasing from because of all of the business closings. Now, on-time delivery outranks that because so many businesses cut back their inventory during the worst of the recession. With demand increasing, customers have more difficulty getting what they want on time.

Are you looking for an inexpensive way to promote your business? Have you ever wondered what a higher visibility in your community could do to increase business? Have you ever listened to a speaker at a service club and thought, “I could do better than that!” You can!

Since he won the Four Under Forty Award three years ago, Adam Solano has been a busy man. He has spoken at industry gatherings, acquired a couple of agencies, and improved the operational efficiency of his firm to enhance his clients’ experiences. Here are his thoughts on what it takes to move ahead.

Tips for making passion a mandatory part of company culture.

Emotion produces the motivation to take action on your sales recommendations.