You’ve likely heard or seen this statistic: Only 13% of investors choose to work with the same advisor their parents use. 

That’s from a 2019 survey by Cerulli Associates. The findings of a 2021 Cerulli survey are a little more promising: Those who said they were willing to stick with their parents’ advisors after inheriting their parents’ wealth was closer to 30%. 

However, that still means an overwhelming majority of heirs plan to take their parents’ money and run … to other advisors. And that amount of money is substantial. Cerulli projects that $76.2 trillion in assets—that’s trillion with a T—will be transferred to heirs through 2045.

Financial exploitation of older adults is rampant, and the problem will only get worse as America’s population continues to age.

In fact, the rate at which adults over the age of 60 can expect to experience financial exploitation—1 in 20—is higher than the incidence of many age-related diseases, according to research published in The Journals of Gerontology. And that’s likely an underestimate because many older adults are unwilling to report exploitation.

Technology might not seem like a likely tool a financial advisor can use to build client relationships. It almost goes without saying that older generations prefer human interaction versus digital services when it comes to their finances. And surveys have found that even tech-savvy millennials are more likely to get help with their finances from real-life advisors than from robo-advisors. 

So how can technology help financial advisors strengthen and add value to their relationships with clients—especially older clients—when it lacks the human touch? After all, a computer can’t hold your hand during a market downturn. 

But there is new technology that can enable advisors to build their businesses by giving them the ability to better assist aging clients and clients taking care of aging parents at the stage of their financial lives where they need the most help. That new technology is Carefull.