In this podcast, two Securities America, Inc. experts Kirk Hulett and Chris Hall explain how you can use social media to make your website work harder. Click here to download.
Podcast: Using Social Media to Enhance Your Web Site
Topics: Grow Your Business Podcast Social Media
3 min read
Upgrade Your Referrals
When it comes to referrals, focus on quality instead of quantity
Whether you've asked for a referral or one has been volunteered, what do you usually do with it? Do you just say, "Thanks, I'll let you know what happens." Or do you linger a little longer to learn more about your new prospect? I always advocate quality over quantity. Coming away from a meeting with 12 referrals all at once doesn’t usually yield the kind of results you’d like, because the quality of the referral is usually not very good.
Topics: Sales Referrals Grow Your Business
3 min read
The Principles of Effective Closing
You can acquire the ability to close sales and, through practice, you can perfect it.
There are no mysterious secrets to closing a sale. There are methods that must be learned, principles that must be applied and techniques that must be used. Anyone can acquire the ability to close sales and, through practice, anyone can perfect that ability.
Topics: Sales Grow Your Business
2 min read
5 Resolutions for Your Business in 2013
Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing information is that is coming out of Washington, D.C., or China, there are winning strategies that not only endure but should be part of every workplace’s culture.
Topics: Grow Your Business Small Business
1 min read
LIFE connects love, life insurance with February campaign
LIFE urges producers to spread the word about the connection between 
love and life insurance. With Valentines Day approaching, it’s time to engage in "Insure Your Love," an industry-wide public education campaign that reminds Americans of the need to protect the ones they love through proper life insurance planning.
Topics: Grow Your Business
4 min read
Serving up etiquette: Tips for business dining
Knowledge of your product or service is crucial to the success of the meeting, but so are manners.
Taking clients out to eat has long been an effective way to build relationships, make the sale and seal the deal. These business meals are essentially business meetings. Knowledge of your product or service is crucial to the success of the meeting, but so are manners. Too many people jeopardize an opportunity because they fail to use good dining etiquette. Here are a few basic rules to make the experience pleasurable and profitable.
Topics: Grow Your Business
2 min read
Health Care Costs Projected to Increase More Slowly
Projected cost increases for all types of medical plans are anticipated to be down by between 0.2 and 0.6 percent through the first half of 2013, according to a survey by Buck Consultants. This is the first time since 2001 that Buck's survey has indicated projected cost increases that are less than 10 percent for any plan type, a trend that will continue into 2013.
Topics: Health Care Grow Your Business Industry News
2 min read
Breaking Through Your Business Plateau
Has your business come to a halt, even though your processes haven't changed? In weight loss, this is referred to as a plateau—a stopping point that must be overcome to start losing weight again.
Topics: Grow Your Business Small Business
1 min read
AT's 4 Under 40: Nominations Now Being Accepted for 2013
Someone you know is a leader. He or she is successful, of course, but also committed to their community, family and team. They’re already a great example for their peers. Nominate them for Advisor Today’s Four Under Forty Award. It’s the recognition they deserve and the next step in their amazing career.
Topics: Grow Your Business 4 Under 40
3 min read
Five Ways to Get Referrals Without Asking
It's possible to get referrals from clients and prospects without even asking. Here are 5 different ways to plant powerful referral seeds with prospects and clients:
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