LIFE urges producers to spread the word about the connection between love and life insurance. With Valentines Day approaching, it’s time to engage in "Insure Your Love," an industry-wide public education campaign that reminds Americans of the need to protect the ones they love through proper life insurance planning.

“Insure Your Love” is built around the simple concept that people buy life insurance because they love those close to them and want to protect them financially. To help with your marketing and outreach efforts, LIFE has created an e-Kit filled with the resources you need to easily pull together an effective Insure Your Love campaign.

Visit the site and urge your clients to insure their love.