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June Is National Annuity Awareness Month

1 min read

Life Happens DIAM Resources Are Available for NAIFA Members

By NAIFA on 5/9/24 9:33 AM

May is Disability Insurance Awareness Month (DIAM), a national awareness campaign that NAIFA’s consumer division Life Happens created and coordinates each year. This awareness campaign is critical because 4 in 10 people of working age are “extremely concerned” about being able to support themselves if an illness or injury were to keep them out of work, according to the 2023 Insurance Barometer Study by Life Happens and LIMRA.

Topics: Disability Insurance DIAM Life Happens
2 min read

Insurance Barometer Study Shows Gaps in Coverage and Understanding

By Kevin Mayeux on 4/29/24 11:24 PM

Message From the CEO

Life Happens, NAIFA’s consumer-education arm, has collaborated for the 14th year with LIMRA to conduct the 2024 Insurance Barometer Study. The findings reveal a great opportunity for financial professionals to educate Americans about the importance of life insurance and dispel some of the myths and misunderstandings that contribute to a life insurance need-gap in the United States. As we wrap up April, National Financial Literacy Month, it’s a great time to remember that an important part of being a financial professional involves improving the financial literacy of clients and consumers.

Topics: Life Insurance & Annuities Life Happens LIMRA Message From the CEO
1 min read

Financial Professionals Play Crucial Role Promoting, Advancing Financial Literacy

By NAIFA on 4/4/24 5:03 PM

In celebration of Financial Literacy Month, Life Happens has created a social media toolkit of posts and graphics available to all members who utilize their social media platforms to raise awareness of the importance of financial literacy. The images are co-branded with both the NAIFA and Life Happens logos.

Topics: #NAIFAProud Life Happens Financial Wellness Financial Literacy
2 min read

Financially Literate Consumers Benefit Everyone

By NAIFA on 4/1/24 4:54 PM

April is National Financial Literacy Month, an annual observation NAIFA wholeheartedly agrees with. But why is financial literacy important and what are we doing about it?

Topics: Life Happens Financial Literacy
1 min read

Celebrate Love by Securing the Future: Join Life Happens for Insure Your Love Month

By NAIFA on 2/1/24 9:00 AM

February, the month of love, brings with it a unique opportunity to express our deepest affections in the most meaningful way possible. Life Happens, a devoted advocate for financial protection and security and NAIFA's consumer outreach arm, spearheads Insure Your Love Month every February.

This initiative serves as a reminder that one of the most profound demonstrations of love is ensuring the financial safety of our loved ones. The message is clear and powerful: acquiring life insurance is not just a financial decision; it's an act of love.

Topics: Life Insurance & Annuities Life Happens
2 min read

Happy New Year From NAIFA

By Kevin Mayeux on 1/2/24 11:42 AM

As we ring in another new year, this is an exciting, historic time for our association. The American public needs the services of insurance and financial professionals more than ever. You and your fellow NAIFA members help them achieve financial security, prepare for retirement, and create enduring financial legacies. NAIFA with you every step of the way, and 2024 promises to be a great year as we continue with the integration of three iconic brands within our industry – NAIFA, the Society of Financial Service Professionals, and Life Happens.

Topics: Legislation & Regulations Life Happens DOL FSP
3 min read

Life Insurance Awareness Month Aims to Bolster Americans' Financial Security

By NAIFA on 9/1/23 9:10 AM

September is Life Insurance Awareness Month, a 20-year tradition created and coordinated by NAIFA partner Life Happens and commemorated by the entire life insurance industry, elected officials, and consumers across the country. The goal of LIAM is to put the importance of life insurance front-of-mind for a greater number of Americans and help more people get the coverage they need so their loved ones are protected financially.

Topics: Life Insurance & Annuities Life Happens Life Insurance Awareness Month
30 min read

The Benefits of Connecting With Professionals With Paul Dougherty

By Advisor Today on 11/2/22 5:00 AM

Paul Dougherty is a Board Member for Life Happens, a nonprofit organization focused on education based on unbiased opinions about insurance. He has been an insurance agent for nearly 25 years and is a former President, Secretary, and Trustee for NAIFA (National Association of Insurance and Financial Advisors).

Topics: Life Happens Podcast Advisor Today
3 min read

NAIFA Is a Strong Supporter of Life Insurance Awareness Month

By NAIFA on 9/1/22 11:00 AM

Life insurance is a crucial part of any solid financial plan, but 41% of Americans say they don’t have sufficient life insurance coverage. That's why NAIFA partner Life Happens created Life Insurance Awareness Month (LIAM) and why NAIFA strongly supports efforts to promote the benefits of life insurance during September and all year long. For agents and advisors, LIAM is the perfect time to meet with your clients to make sure their life insurance coverage meets their needs. 

Topics: Life Insurance & Annuities Life Happens Life Insurance Awareness Month
1 min read

Join Life Happens for a Special Twitter Chat During Life Insurance Awareness Month

By Life Happens on 8/18/21 12:13 PM

Join Life Happens for a Twitter Chat during Life Insurance Awareness Month. We’ll break down insights from the recent 2021 Insurance Barometer Study, conducted by Life Happens and LIMRA. Further, we’ll discuss how the industry as a whole can move the needle toward getting more Americans fully insured.

Topics: Life Insurance & Annuities Life Happens Life Insurance Awareness Month Social Media

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