September is Life Insurance Awareness Month, a 20-year tradition created and coordinated by NAIFA partner Life Happens and commemorated by the entire life insurance industry, elected officials, and consumers across the country. The goal of LIAM is to put the importance of life insurance front-of-mind for a greater number of Americans and help more people get the coverage they need so their loved ones are protected financially.

Paul Dougherty is a Board Member for Life Happens, a nonprofit organization focused on education based on unbiased opinions about insurance. He has been an insurance agent for nearly 25 years and is a former President, Secretary, and Trustee for NAIFA (National Association of Insurance and Financial Advisors).

Life insurance is a crucial part of any solid financial plan, but 41% of Americans say they don’t have sufficient life insurance coverage. That's why NAIFA partner Life Happens created Life Insurance Awareness Month (LIAM) and why NAIFA strongly supports efforts to promote the benefits of life insurance during September and all year long. For agents and advisors, LIAM is the perfect time to meet with your clients to make sure their life insurance coverage meets their needs. 

Join Life Happens for a Twitter Chat during Life Insurance Awareness Month. We’ll break down insights from the recent 2021 Insurance Barometer Study, conducted by Life Happens and LIMRA. Further, we’ll discuss how the industry as a whole can move the needle toward getting more Americans fully insured.

Most of us know Boomer Esiason as the former MVP quarterback and current TV sports commentator. You may also tune into his nationally syndicated radio show “Boomer & Carton.” But Boomer is so much more than his public persona. He’s also a family man who speaks movingly about the power of life insurance. That’s because when he was just 7, his mother, Irene, died of cancer without any life insurance.

May is Disability Insurance Awareness Month, the month-long campaign spearheaded by Life Happens to promote the benefits of disability income insurance among consumers. The DIAM campaign is the perfect platform you need to talk to your clients and prospects about this important coverage.