Most of us know Boomer Esiason as the former MVP quarterback and current TV sports commentator. You may also tune into his nationally syndicated radio show “Boomer & Carton.” But Boomer is so much more than his public persona. He’s also a family man who speaks movingly about the power of life insurance. That’s because when he was just 7, his mother, Irene, died of cancer without any life insurance.

“When a parent dies and there’s no life insurance, life becomes very tough, very fast,” says Boomer. “My dad, two sister and I experienced that financial hardship firsthand when my mom died.”

A message for you

While Boomer turned his talent at football into a successful career, that early life lesson stayed with him. He’s now a passionate advocate of life insurance. That’s why Life Happens, which created and has coordinated Life Insurance Awareness Month (LIAM) over the last 10 years, asked him to share his story for a second year.

He’s got a special message for us, as an industry, and promises, “This September, I’ve got your back!” You can watch his video here. Be sure to share the link with those you work with to get everyone on board: www.lifehappens.org/boomer-industry.

And one for consumers

Plus, Boomer has a message for the public. Last year, his TV public service announcement about the importance of life insurance was in the top 8 percent of all PSAs aired nationally. This year it will again be televised from September through December.

You can watch his PSA message at www.lifehappens.org/boomer, and then be sure to share it with your clients and prospects to open up the door for a conversation about life insurance. His message will resonate with those who see it because Boomer is truly passionate about protecting his family with life insurance. “I learned at an early age that no one is guaranteed a tomorrow. That’s why I’d tell all parents, ‘Just imagine if something happened to you and you hadn’t purchased life insurance. The people left behind will feel the brunt of your mistake,’” says Boomer.

Resources You Can Use

In addition to the PSA, Life Happens had created a wide range of consumer resources that feature Boomer, from a candid video, to downloadable flyers, to social media posts that you can share with prospects to get them thinking about their life insurance needs. As a NAIFA member benefit, these resources are free for you to use and distribute. To gain access, log onto your account at www.lifehappens.org/industry. If you haven’t created an account yet, it just takes a moment, and be sure to choose NAIFA as your affiliated organization.

To leverage Boomer as spokesperson, you can access two new videos, which you can share or link to:

• “Undercover: Boomer the Barista” video
• Boomer’s Public Service Announcement

Additional Boomer resources available here:

• Boomer’s Real Life Story downloadable flyer
• 5 Minutes With Boomer downloadable flyer
• Boomer’s advice to Millennials: “Taking the Next Step” downloadable flyer
• Pre-approved quotes from Boomer for social media

These spokesperson resources, along with a whole host of additional LIAM resources, are available at Life Happens’ industry-only site at www.lifehappens.org/industry. Check them out today and get a jumpstart on your LIAM plans.

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By Maggie Leyes

Maggie Leyes oversees content strategy at Life Happens.