A new LIMRA survey finds that 93 percent of life insurance companies had social media programs in place in 2013, up 55 percent from 2010 (when only 60 percent of companies used social media).
By Ernie Halal on Aug 14, 2014 10:41:54 AM
A new LIMRA survey finds that 93 percent of life insurance companies had social media programs in place in 2013, up 55 percent from 2010 (when only 60 percent of companies used social media).
By Ernie Halal on Jul 24, 2014 10:05:50 AM
By Ernie Halal on May 29, 2014 4:26:28 PM
Few topics give executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital marketing initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, "liking," checking-in,"friending," connecting or following.
By Ernie Halal on Apr 16, 2014 9:27:00 PM
If you get spam e-mails, you've probably seen subject lines like this:
By Ernie Halal on Feb 25, 2014 9:22:02 AM
By Ernie Halal on Jan 22, 2014 2:08:34 PM
People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February--the month of love--the perfect time to reach out to consumers about their life insurance needs.
By Mark on Sep 29, 2013 1:19:19 PM
Psychologist Dr. Will Miller gave a thought-provoking and often hilarious presentation from the Main Stage at the 2013 NAIFA Career Conference and Annual Meeting in San Antonio this morning. Dr. Miller used the concept of “refrigerator rights” – a circle of friends and family close enough to an individual to comfortably go through the person’s refrigerator without asking – to illustrate how Americans have smaller social circles than ever before.
By Ernie Halal on Mar 12, 2013 10:25:28 AM
In this podcast, two Securities America, Inc. experts Kirk Hulett and Chris Hall explain how you can use social media to make your website work harder. Click here to download.
By Ernie Halal on Oct 5, 2012 10:17:25 AM
A growing number of wealthy investors are using smart phones for talking, texting, and emailing, and are spending more time on Facebook, LinkedIn, YouTube, and even Twitter. This is according to new research from the Spectrem Group, a strategic consulting and market research firm specializing in the affluent and retirement markets.
By Rasha on Sep 9, 2012 9:12:57 PM
Marvin LeBlanc, author of the Amazon bestseller "Come Hell or High Water: Life Lessons from Hurricane Katrina: Facing Life’s Greatest Challenges, No Matter What," inspired NAIFA conference-goers Sunday afternoon, Sept. 9, to succeed at life’s challenges and always be significant.
