Join Life Happens for a Twitter Chat during Life Insurance Awareness Month. We’ll break down insights from the recent 2021 Insurance Barometer Study, conducted by Life Happens and LIMRA. Further, we’ll discuss how the industry as a whole can move the needle toward getting more Americans fully insured.
1 min read
Join Life Happens for a Special Twitter Chat During Life Insurance Awareness Month
Topics: Life Insurance & Annuities Life Happens Life Insurance Awareness Month Social Media
1 min read
Insurers’ Use of Social Media Jumps
A new LIMRA survey finds that 93 percent of life insurance companies had social media programs in place in 2013, up 55 percent from 2010 (when only 60 percent of companies used social media).
Topics: Grow Your Business LIMRA Social Media
3 min read
How to Gain Strategic Insight from Digital Metrics
Most social media metrics report tactical results, not strategic impacts that achieve objectives.
Few topics give executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital marketing initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, "liking," checking-in,"friending," connecting or following.
Topics: Grow Your Business Social Media
2 min read
Tempted to Buy Social Media Followers?
If you get spam e-mails, you've probably seen subject lines like this:
Topics: Grow Your Business Social Media
3 min read
Social Media: A Marathon, Not a Sprint
Pace yourself, train consistently and don't be afraid to ask others for help.
Topics: Sales Grow Your Business Social Media
1 min read
Insure Your Love - Download Campaign Materials Now
People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February--the month of love--the perfect time to reach out to consumers about their life insurance needs.
Topics: Life Insurance & Annuities Grow Your Business Life Insurance Awareness Month Social Media
1 min read
NAIFA 2013: Dr. Will Miller Discusses "Refrigerator Rights"
Psychologist Dr. Will Miller gave a thought-provoking and often hilarious presentation from the Main Stage at the 2013 NAIFA Career Conference and Annual Meeting in San Antonio this morning. Dr. Miller used the concept of “refrigerator rights” – a circle of friends and family close enough to an individual to comfortably go through the person’s refrigerator without asking – to illustrate how Americans have smaller social circles than ever before.
Topics: Grow Your Business Social Media
Podcast: Using Social Media to Enhance Your Web Site
In this podcast, two Securities America, Inc. experts Kirk Hulett and Chris Hall explain how you can use social media to make your website work harder. Click here to download.
Topics: Grow Your Business Podcast Social Media
2 min read
Wealthy Investors Increase Use of Social Media and Mobile Technology
A growing number of wealthy investors are using smart phones for talking, texting, and emailing, and are spending more time on Facebook, LinkedIn, YouTube, and even Twitter. This is according to new research from the Spectrem Group, a strategic consulting and market research firm specializing in the affluent and retirement markets.
