--- title: NAIFA Partner SAMUSA Celebrates 30 Years of Success description: Celebrate SAMUSA's 30 years of pioneering sales activity management solutions with the latest SAM Suite® launch, user webinars, and customer appreciation events throughout the month. image: https://at.naifa.org/hubfs/SAM%20Partner.png --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/naifa-partner-samusa-celebrates-30-years-of-success#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 1 min read ## [NAIFA Partner SAMUSA Celebrates 30 Years of Success](https://at.naifa.org/naifa-partner-samusa-celebrates-30-years-of-success) By [NAIFA](https://at.naifa.org/author/naifa) on 4/18/25 9:51 AM ###### Topics: [NAIFA Partner](https://at.naifa.org/topic/naifa-partner) ![](https://at.naifa.org/hubfs/SAM%20Partner.png) NAIFA wishes a happy 30th anniversary to our affinity partners [Mickey Straub](https://www.linkedin.com/in/mickey-samusa/) and the [SAMUSA team](https://www.salesactivitymanagement.com/?__hstc=42902202.3bbeedcb5767edd508b2ea20d3fce3fe.1743624177096.1744913143956.1744983342749.36&__hssc=42902202.2.1744983342749&__hsfp=1966047304&hsCtaTracking=663d2f1e-70ef-481f-a70a-dd3ff068e8ad%7Ccc784626-d031-4775-9665-aa49bd0d40ed). Since launching and naming the industry in 1995, they have pioneered sales activity management solutions and collaborated with industry giants such as MetLife, New York Life, Northwestern Mutual, Ameriprise, MassMutual, Knights of Columbus, and others, as well as top-performing firms and producers. Their flagship product, [the SAM Planner](https://members.naifa.org/samplanner), has been instrumental in helping hundreds of thousands of agents, advisors and managers to track, measure, and improve prospecting and sales activities. To [celebrate its 30 years](https://at.naifa.org/hubfs/SAM%20Celebrates%2030%20Years%20Press%20RElease%20(003).pdf), SAMUSA is unveiling the latest version of the SAM Suite® web platform and mobile application. 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