Are you taking advantage of the Life Happens content NAIFA provides as a member benefit? For Life Insurance Awareness Month (September) and Long-Term Care Awareness Month (November), NAIFA members had access to specially curated content from NAIFA’s Life Happens community. Today, Life Happens is unveiling a new set of assets for Insure Your Love Month (February 2025). The content should be posted by 12 noon eastern.

Life Happens created and coordinates the Insure Your Love campaign every February. The theme for 2025 is: Life insurance is love insurance. Getting life insurance to protect your loved ones financially is a way to say, “I love you,” and mean it. Put your love into action with life insurance.

Insure Your Love Month is the perfect opportunity to encourage consumers to put their love into action by ensuring their family’s financial future with life insurance. Life Happens is proud to provide NAIFA members with tools to do just that. Campaign resources include:

• Social media: Ready to use on Facebook, Instagram, Twitter, LinkedIn and TikTok. Use the prewritten captions as-is, or modify as needed. Use #InsureYourLove on your posts to amplify your reach.
• • Social media calendar
  • Videos and animations
  • Graphics
  • Cover photos
  • Get your NAIFA chapter branded “Proud Supporter” of Insure Your Love social media graphic here.
• Flyers and email templates: Use in email campaigns, printed out or modified for other outreach and collateral.
• Resources in Spanish are available.
• New Real Life Story: Share the newest story featuring Liz Fiedler who tells how life insurance helped her and her two young daughters when her husband died unexpectedly at 39.
  • Liz Fiedler story content and story page
• Adulthood Across Generations survey: Explore the data from our new survey.
  • Survey collection and research landing page
• Featured collections: Curated collections to specific target audiences.
  • Diverse Voices collection (February is also Black History Month!)
  • Resources in Spanish collection
• Insure Your Love logos: Freely use the official logos on your website, intranet, emails or other marketing collateral to show support for the campaign.

Life Happens has created a handy “Cheat Sheet” to help NAIFA members navigate the Insure Your Love content.