As we enter Q2 of 2021, COVID-19 continues to take an unimaginable toll across America and around the world. The pandemic has heightened people’s anxieties around their physical, emotional, and financial health. NAIFA has partnered with Life Happens and LIMRA in promotion of their Help Protect Our Families campaign, a national effort to shed light on Americans who are at risk due to lack of appropriate insurance and financial guidance.

NAIFA has partnered with six other trade groups in the insurance and financial services space to provide content for the Help Protect Our Families program. The program is designed to help insurance carriers and distribution partners understand the increased need for life insurance products by American families, particularly in light of the COVID-19 pandemic.

It is not too early to start preparing for the 2021 Insure Your Love Campaign. Life Happens will launch February’s Insure Your Love (IYL) campaign during the “month of love” because the basic motivation behind the purchase of life insurance is love.