People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February--the month of love--the perfect time to reach out to consumers about their life insurance needs.

Stories connect us. When we want to motivate prospects and clients, one of the most successful ways is through storytelling. And some of the most powerful stories in the industry are the LIFE Foundation’s realLIFEstories videos.

According to a recent LIMRA study titled, “Financial Protection for Hispanics,” Hispanics offer a natural market for life insurance.

Lincoln Financial Group has recently released new findings from its recent M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America study, which show a high level of empowerment and a positive outlook on the future among respondents who own life insurance.

NAIFA member Greg Leonard, CLU, ChFC, is featured in an article published in the April issue of Broker World, about how life insurance has enabled him to navigate the many unexpected challenges he has faced throughout his life.