Brian Falconer, LUTCF, is a Managing Partner at Securian Advisors of New England with a heart for serving Main Street USA and mentoring the next generation of financial professionals.

Getting Started

Brian Falconer says that when he was growing up in Portsmouth, NH, financial literacy was non-existent in his family. His grandparents were immigrants from Ireland, Scotland, and Italy, and none of them graduated from high school. When he attended Fordham University, he became the first in his family to attend college. He had always been good at math but found that majoring in accounting wasn’t for him. When he took courses and finance and economics, however, he found his passion and graduated with a major in finance and a minor in economics.

In 2012, Michael Case was working in sales and looking for a new career. In the process of administering his father’s estate, he was working with several financial service professionals and found their work intriguing. After a few conversations with the managing director at Northwestern Mutual, he decided to join Northwestern Mutual as a financial advisor.

A financial advisor with Guided Path Financial Services and Retirement Planning, Heather Lindsley, LUTCF, RICP, LACP¹, serves her community in Green Bay, WI, by building meaningful connections.

What It’s All About

Lindsley came to insurance and financial services at the suggestion of a friend, but she didn’t take the leap right away. She had young children at the time, but once they were old enough for school, she decided to give it a try. 

When Ryan Ballesteros¹ was studying Forensic Psychology at Walden University, he didn’t imagine a career helping protect families as a life insurance agent, much less becoming a Partner at New York Life. However, when his son’s mother was pregnant with their first child, Ballesteros saw the power of life insurance. His son’s grandfather passed away, leaving a death benefit to take care of his wife and six children. Ballesteros was able to pay off debt, start a savings account for his son and purchase life insurance for himself.

Around the same time, Ballesteros reached the top of his career path. He considered his New York Life agent and wondered, “What would it be like if I was walking in their shoes?” That’s when he decided to become a financial professional with New York Life, to make a real difference in the lives of families like his own.

Vinny Dallo, ChFC®, CLU^®, CLTC, LUTCF, serves as President-Elect for NAIFA- New York and has been a loyal NAIFA member since 2005. He practices with Kappan Financial, LLC, in Fairport, NY, where he specializes in personal financial planning.

Vinny’s introduction to the financial services industry is rather unique. He was initially brought on to the MetLife team as a call center manager. He excelled in the position after creating a subscription service that called MetLife advisors’ current clients to strengthen their existing relationships. For a minimal price, advisors both new and established could sign up for these “warm appointments” that ultimately lead to stronger advisor-client relationships and increased production. Vinny’s initial job as a call center manager enabled him to see the ins and outs of a career as a financial advisor with MetLife before pursuing it himself.

At 39 years old, Randall Ball, CLU^®, was looking for a career change and found it at Northwestern Mutual. Ball’s friend James R. Goodrich, CLU^®, ChFC®, loyal NAIFA member since 1971, recruited him to the industry and NAIFA and Ball never looked back. 

The Keys to Success

For Ball, there are three qualities every agent and advisor should have—they should have a sense of intellectual curiosity, be a good listener, and be able to put the information they glean into a solid plan. “If you’re the only one doing the talking, it’s a bad meeting,” he says.

For Steve Berg, AAI, CIC, LIC, helping people always comes first—no matter what. He and his team follow one principle: “Help the people and the numbers will take care of themselves."

When Berg started his independent agency, Berg Insurance Services, it was a homecoming of sorts. After spending three years as an insurance agent, he experimented with other careers, but he always knew he’d end up in financial services. When he reached a fork in the road of his career, he knew it was the right time to come back.

Larry Witzel, CFP^®, CLU^®, has been interested in financial services since his early teens when his father introduced him to a financial advisor. In 1990, he entered the industry when he was 25 years old and later founded Strategic Financial Solutions.

In 2007, David Kikoen, LUTCF, CLTC, RICP, was a senior account executive in the subprime mortgage business. When the Great Recession hit, he decided to transition into insurance and financial services. He admits he didn’t know much about financial planning when he started, but he learned quickly and soon thrived in his new role. Now, Kikoen is a licensed insurance agent and financial services professional with over 13 years of experience at New York Life.

Lifetime Financial Group Owner Jay Meneely, LUTCF, has been a loyal NAIFA member since 1983 when the organization was still the National Association of Life Underwriters (NALU). Throughout the years, he’s seen the impact of his work and advocating for Main Street USA.

Like many, Meneely joined the insurance industry almost by accident. He was working in retail management and ran into his insurance agent at the gym. Meneely’s agent recruited him into the business and, 42 years later, Meneely has no intention of stopping any time soon.