Congratulations to the 21 insurance and financial professionals who earned their Life and Annuities Certified Professional (LACP) certification in October. The LACP distinguishes producers who possess understanding of life and annuity products, the consultative sales process, and ethical, legal, and regulatory matters above and beyond licensing requirements. The LACP indicates to clients and colleagues that a producer is a committed professional who operates in an ethical manner to serve clients’ needs.

The National Association of Insurance and Financial Advisors (NAIFA) is pleased to announce that State Farm has approved the Life and Annuities Certified Professional (LACP) certification for State Farm agents and is providing incentives for its agents to attain the LACP as evidence of their knowledge of and ethical approach to sales of life and annuity products.

Congratulations to the 11 insurance and financial professionals who earned their Life and Annuity Certified Professional (LACP) certification in July. The LACP distinguishes producers who possess understanding of life and annuity products, the consultative sales process, and ethical, legal, and regulatory matters above and beyond licensing requirements. The LACP indicates to clients and colleagues that a producer is a committed professional who operates in an ethical manner to serve clients’ needs.

Long-time NAIFA member and top producer, Laurie Adams, CFP, CLU, LUTCF, LACP, is pretty bullish on NAIFA’s Life and Annuity Certified Professional (LACP) certification and sees a bright and promising future for the certification.

Broker-dealers that have approved NAIFA’s Life and Annuities Certified Professional (LACP) certification for use by their representatives rank among the top B-D firms in the country. Mass Mutual’s MML Investors Services, Cambridge Investment Research, Royal Alliance Associates, SagePoint Financial, Woodbury Financial Services, FSC Securities, and Principal Securities are all among the leaders in Financial Advisor magazine’s B-D ranking and Think Advisor’s Broker-Dealer Reference Guide. Combined, the firms have more than 20,000 producing representatives eligible to apply for LACP certification.

NAIFA’s Life and Annuity Certified Professional (LACP) certification is making a positive difference in the lives of many financial professionals who have taken the time to acquire it.

Just ask proud LACP holder, Bryon Holz, CLU, ChFC, LUTCF, CASL. “If you work with life insurance or annuities, the LACP certification is a “no-brainer,” Holz shared with us recently. “It represents what your clients need from you as credentialed professional in these areas.”

NAIFA is looking for stories that show how the Life and Annuity Certified Professional (LACP) certification is helping financial professionals from all walks of life achieve a high level of professional success.
NAIFA’s LACP certification is a fully accredited professional certification recognized by FINRA. Companies that support the use of LACP by their agents and advisors include:

*Cambridge Investment Research
*Country Financial
*FSC Securities
*Guardian
*Kansas City Life
*MassMutual
*Nationwide
*New York Life
*Principal
*Royal Alliance
*Western & Southern Life--and the list continues to grow.

Sharing your LACP story is easy. Just send us your story to amseka@naifa.org and we will use it to spread the good news about the LACP and help other agents and advisors grow.

Brian Haney, LACP, CLTC, CFS, CFBS, CIS, is a 16-year veteran of the financial services profession and the immediate past president of NAIFA-Greater Washington, D.C. He is also vice president at the Haney Company and a proud holder of NAIFA’s LACP certification.

Larry Holzberg, LACP, LUTCF, has done it all in his more than 30 years as a life insurance professional – from sales to team management to brokerage marketplace functions. He is also serves as secretary on NAIFA’s Executive Committee, putting him in line to be association president, and is director of insurance and advanced sales at Fortis Lux Financial.

Producers seeking to qualify for NAIFA’s Life and Annuity Certified Professional (LACP) certification have an opportunity to complete the LACP exam online during July and August. The standard application deadline is June 1. Applicants may register online.