Long-time NAIFA member and top producer, Laurie Adams, CFP, CLU, LUTCF, LACP, is pretty bullish on NAIFA’s Life and Annuity Certified Professional (LACP) certification and sees a bright and promising future for the certification.

Adams has every reason to be bullish. A Master Agent for Country Financial and a long-time NAIFA volunteer, she served on the team that developed the LACP content, criterium and test questions. “That is one of the proudest achievements of my career,” she told us during a recent interview.”

Adams applied for the LACP as soon as it became available, and encouraged her company, Country Financial, to permit its use by the company’s sales force. “I’m proud to say we were one of the first carriers to accept it,” she said.

Since earning the certification, Adams has found it to be highly beneficial as she works with her clients. “The LACP helps me demonstrate to clients that I am committed to maintaining the highest level of standards for knowledgeable and ethical advice when discussing their life insurance and income needs,” she said.

“Earning and maintaining the certification should be a goal for every professional advisor, she continued. “Consumers are increasingly bombarded by marketing messages from ‘do-it-yourself’ life insurance and annuity providers. However, many who shop those services are overwhelmed but don’t know where to turn. I believe the LACP will become a beacon for consumers seeking knowledgeable and ethical advice.”

 NAIFA’s LACP certification is a fully accredited professional certification recognized by FINRA. In addition to Country Financial, companies that support the use of LACP by their agents and advisors include:

*Cambridge Investment Research

*FSC Securities

*Guardian

*Kansas City Life

*MassMutual

*Nationwide

*New York Life

 *Principal

*Royal Alliance

*Western & Southern Life--and the list continues to grow.

For more information about the LACP, visit www.naifacertcom.org.