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Larry Holzberg, LACP, LUTCF, has done it all in his more than 30 years as a life insurance professional – from sales to team management to brokerage marketplace functions. He is also serves as secretary on NAIFA’s Executive Committee, putting him in line to be association president, and is director of insurance and advanced sales at Fortis Lux Financial.

Larry was one of the first insurance and financial professionals in the country to qualify for NAIFA’s Life and Annuity Certified Professional certification.

Certifications like the LACP “are educational markers that make us better,” Larry said. “An LACP certification helps address that you’re doing it right. This certification shows that you take the extra step.”

The LACP is valuable because it certifies “practical utilization,” Larry said, “and it’s for people who’ve been in the business and are staying in the business. So it’s very different and it differentiates from other designations.”

“What LACP means for our clients is that we take the time, we’re educate, we’re differentiated regarding the value of our services to our clients,” he added.

The LACP is well suited for Larry and other NAIFA members because of their unique and continuing desire to get better, educate themselves, and prove themselves as the experts in the industry.

“this will differentiate you from other advisors in the industry and will make you better and make you more productive, and that’s what NAIFA is all about,” he said.

The LACP is a fully accredited professional certification recognized by FINRA. Companies that support the use of LACP by their agents and advisors include: Cambridge Investment Research, Country Financial, FSC Securities, Guardian, Kansas City Life, MassMutual, Nationwide, New York Life, Principal, Royal Alliance, and Western & Southern Life, and the list continues to grow.

The LACP exam can be taken from your home or office (no need to travel to a testing center) during the months of July and August. Apply and register today.

Learn more about the LACP at www.naifacertcom.org

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