Broker-dealers that have approved NAIFA’s Life and Annuities Certified Professional (LACP) certification for use by their representatives rank among the top B-D firms in the country. Mass Mutual’s MML Investors Services, Cambridge Investment Research, Royal Alliance Associates, SagePoint Financial, Woodbury Financial Services, FSC Securities, and Principal Securities are all among the leaders in Financial Advisor magazine’s B-D ranking and Think Advisor’s Broker-Dealer Reference Guide. Combined, the firms have more than 20,000 producing representatives eligible to apply for LACP certification.

The LACP distinguishes producers who possess understanding of life and annuity products, the consultative sales process, and ethical, legal, and regulatory matters above and beyond licensing requirements. The LACP indicates to clients and colleagues that a producer is a committed professional who operates in an ethical manner to serve clients’ needs.

“June is National Annuity Awareness Month, and consumer surveys show that more Americans than ever are interested in products that provide guaranteed income for life,” said NAIFA CEO Kevin Mayeux. “The LACP is a distinction producers who offer annuities can use to set themselves apart from competitors in the field. The excellent broker-dealers that have approved the LACP understand the importance of appealing to consumers and giving their representatives opportunities to stand out from the crowd.”

The next LACP testing window is open during July and August. During this time, due to COVID-19 rule changes, applicants may take the proctored exam online rather than traveling to a testing center.

“It’s never been more convenient for life and annuities professionals to complete the LACP exam,” Mayeux said.

The application deadline for the July-August LACP testing window is July 15, and applications may be submitted online.