--- title: "#GettingMillennialsInsured with LIMRA and ACLI" description: LIMRA, the American Council of Life Insurers, Life Happens, and NAIFA discussed solutions for reaching millennials to raise awareness of life insurance in a recent Twitter chat. image: https://at.naifa.org/hubfs/HPOF%20July%202022%20-%20millennials-rely-on-group-coverage.jpg --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/gettingmillennialsinsured-with-limra-and-acli#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 4 min read ## [#GettingMillennialsInsured with LIMRA and ACLI](https://at.naifa.org/gettingmillennialsinsured-with-limra-and-acli) By [Ronan Friend](https://at.naifa.org/author/ronan-friend) on 7/26/22 1:14 PM ###### Topics: [Life Insurance & Annuities](https://at.naifa.org/topic/life-insurance-annuities) [Research/Trends](https://at.naifa.org/topic/research-trends) [Insurance](https://at.naifa.org/topic/insurance) ![](https://at.naifa.org/hubfs/HPOF%20July%202022%20-%20millennials-rely-on-group-coverage.jpg) On July 20, NAIFA participated in the #GettingMillennialsInsured Twitter chat hosted by [LIMRA](https://www.limra.com/) and the [American Council of Life Insurers](https://www.acli.com/) (ACLI). The chat was an informative and insightful discussion with LIMRA, ACLI, NAIFA partner Life Happens, and Life Happens President & CEO Faisa Stafford. Participants discussed:  - The impact of the COVID-19 pandemic on consumer attitudes toward life insurance  - How to increase awareness of the need for life insurance  - How to dispel misconceptions about life insurance  - How to increase access to life insurance  #### Increasing Awareness  Life Happens shared that, according to LIMRA and Life Happens’ [2022 Insurance Barometer](https://www.limra.com/en/research/research-abstracts-public/2022/2022-insurance-barometer/) study, Facebook and YouTube are the top two platforms that Millennials use to gather financial information. Stafford added that 70% of Millennials use FB as a source of information, the highest of any platform. Insurance and financial professionals need to leverage social media in addition to one-on-one meetings with advisors to reach Millennials where they are.  #### Increasing Education  Participants agreed that the best way to dispel myths about the cost of life insurance is to educate consumers—an agent or advisor can offer solutions to fit nearly any budget. To combat myths about life insurance, Life Happens offers thorough, informational [blog posts](https://lifehappens.org/blog/are-these-three-misconceptions-stopping-you-from-getting-life-insurance/).   #### Increasing Access  Participants also suggested offering simplified underwriting to increase access to life insurance. As Life Happens noted, 48% of people said they are more likely to buy insurance via simplified underwriting.   #### Get Ready!  Life Insurance Awareness Month (LIAM), celebrated every September, is a great opportunity to reach Millennials to help them get the right life insurance coverage at the right price. Learn more about Life Happens’ 2022 Life Insurance Awareness Month [initiative](https://lifehappenspro.org/life-insurance-awareness-month).  # TOPIC LIST : - [Member Spotlight (186)](https://at.naifa.org/tag/member-spotlight) - [Press Release (161)](https://at.naifa.org/tag/press-release) - [Podcast (97)](https://at.naifa.org/tag/podcast) - [Advisor Today (87)](https://at.naifa.org/tag/advisor-today) - [Loyal Member Profile (83)](https://at.naifa.org/tag/loyal-member-profile) - [Leaders (65)](https://at.naifa.org/tag/leaders) - [Life Insurance & Annuities (63)](https://at.naifa.org/tag/life-insurance-annuities) - [Awards (56)](https://at.naifa.org/tag/awards) - [Insurance (54)](https://at.naifa.org/tag/insurance) - [New Member Profile (54)](https://at.naifa.org/tag/new-member-profile) - [Potential Partners for Advisors (54)](https://at.naifa.org/tag/potential-partners-for-advisors) - [Financial Planning (41)](https://at.naifa.org/tag/financial-planning) - [Webinar (40)](https://at.naifa.org/tag/webinar) - [Diversity (35)](https://at.naifa.org/tag/diversity) - [Grow Your Business (35)](https://at.naifa.org/tag/grow-your-business) - [Business Performance Center (34)](https://at.naifa.org/tag/business-performance-center) - [Long-Term Care (32)](https://at.naifa.org/tag/long-term-care) - [Members (32)](https://at.naifa.org/tag/members) - [Advocacy (30)](https://at.naifa.org/tag/advocacy) - [Membership (28)](https://at.naifa.org/tag/membership) - [Medicare (27)](https://at.naifa.org/tag/medicare) - [#NAIFAProud (26)](https://at.naifa.org/tag/naifaproud) - [Professional Development (26)](https://at.naifa.org/tag/professional-development) - [NAIFA Partner (25)](https://at.naifa.org/tag/naifa-partner) - [Loyal Member (24)](https://at.naifa.org/tag/loyal-member) - [Limited & Extended Care Planning Center (23)](https://at.naifa.org/tag/limited-extended-care-planning-center) - [NAIFA 100% Agency (23)](https://at.naifa.org/tag/naifa-100-agency) - [Talent Development Center (23)](https://at.naifa.org/tag/talent-development-center) - [LACP (20)](https://at.naifa.org/tag/lacp) - [Federal Advocacy (19)](https://at.naifa.org/tag/federal-advocacy) - [Life Happens (19)](https://at.naifa.org/tag/life-happens) - [NAIFA CEO Executive Summary (19)](https://at.naifa.org/tag/naifa-ceo-executive-summary) - [Retirement Planning (19)](https://at.naifa.org/tag/retirement-planning) - [Financial Literacy (15)](https://at.naifa.org/tag/financial-literacy) - [Leadership (14)](https://at.naifa.org/tag/leadership) - [Marketing (14)](https://at.naifa.org/tag/marketing) - [NAIFA Proud (14)](https://at.naifa.org/tag/naifa-proud) - [Retirement (14)](https://at.naifa.org/tag/retirement) - [Apex (13)](https://at.naifa.org/tag/apex) - [COVID-19 (13)](https://at.naifa.org/tag/covid-19) - [Certifications & Designations (13)](https://at.naifa.org/tag/certifications-designations) - [Prospecting (13)](https://at.naifa.org/tag/prospecting) - [#MemberBenefits (12)](https://at.naifa.org/tag/memberbenefits) - [Legislation & Regulations (12)](https://at.naifa.org/tag/legislation-regulations) - [Sales & Marketing (12)](https://at.naifa.org/tag/sales-marketing) - [Technology (12)](https://at.naifa.org/tag/technology) - [Ethics (11)](https://at.naifa.org/tag/ethics) - [FSP (11)](https://at.naifa.org/tag/fsp) - [FinTech (11)](https://at.naifa.org/tag/fintech) - [Grassroots (11)](https://at.naifa.org/tag/grassroots) - [Group & Employee Benefits (11)](https://at.naifa.org/tag/group-employee-benefits) - [Research/Trends (11)](https://at.naifa.org/tag/research-trends) - [Running Your Practice (11)](https://at.naifa.org/tag/running-your-practice) - [Health Care (10)](https://at.naifa.org/tag/health-care) - [Life Insurance Awareness Month (10)](https://at.naifa.org/tag/life-insurance-awareness-month) - [Advanced Planning (9)](https://at.naifa.org/tag/advanced-planning) - [Planning in Advance (9)](https://at.naifa.org/tag/planning-in-advance) - [Reverse Mortgages (9)](https://at.naifa.org/tag/reverse-mortgages) - [Technology Tools (9)](https://at.naifa.org/tag/technology-tools) - [Practice Management (8)](https://at.naifa.org/tag/practice-management) - [Producer Sales & Marketing (8)](https://at.naifa.org/tag/producer-sales-marketing) - [Benefits (7)](https://at.naifa.org/tag/benefits) - [Disability Insurance (7)](https://at.naifa.org/tag/disability-insurance) - [Limited Care (7)](https://at.naifa.org/tag/limited-care) - [Protect Your Business (7)](https://at.naifa.org/tag/protect-your-business) - [Sales (7)](https://at.naifa.org/tag/sales) - [Advocacy Partnerships (6)](https://at.naifa.org/tag/advocacy-partnerships) - [Congressional Conference (6)](https://at.naifa.org/tag/congressional-conference) - [DOL (6)](https://at.naifa.org/tag/dol) - [Financial Security (6)](https://at.naifa.org/tag/financial-security) - [IFAPAC (6)](https://at.naifa.org/tag/ifapac) - [Industry News (6)](https://at.naifa.org/tag/industry-news) - [Long-Term Care Insurance (6)](https://at.naifa.org/tag/long-term-care-insurance) - [Annuity Awareness Month (5)](https://at.naifa.org/tag/annuity-awareness-month) - [Disability Income Insurance (5)](https://at.naifa.org/tag/disability-income-insurance) - [Life Annuity Certified Professional (LACP) Program (5)](https://at.naifa.org/tag/life-annuity-certified-professional-lacp-program) - [Loan (5)](https://at.naifa.org/tag/loan) - [Message From the CEO (5)](https://at.naifa.org/tag/message-from-the-ceo) - [4 Under 40 (4)](https://at.naifa.org/tag/4-under-40) - [Congress (4)](https://at.naifa.org/tag/congress) - [Disability Insurance Awareness Month (4)](https://at.naifa.org/tag/disability-insurance-awareness-month) - [Extended Care (4)](https://at.naifa.org/tag/extended-care) - [Financial Wellness (4)](https://at.naifa.org/tag/financial-wellness) - [Help Protect Our Families (4)](https://at.naifa.org/tag/help-protect-our-families) - [Knowledge Centers (4)](https://at.naifa.org/tag/knowledge-centers) - [Medicare Part D (4)](https://at.naifa.org/tag/medicare-part-d) - [NAIFA Foundation (4)](https://at.naifa.org/tag/naifa-foundation) - [Retirement Plans (4)](https://at.naifa.org/tag/retirement-plans) - [Small Business (4)](https://at.naifa.org/tag/small-business) - [Social Media Marketing (4)](https://at.naifa.org/tag/social-media-marketing) - [Taxes (4)](https://at.naifa.org/tag/taxes) - [2025 Strategic Plan (3)](https://at.naifa.org/tag/2025-strategic-plan) - [Annuity Best Interest (3)](https://at.naifa.org/tag/annuity-best-interest) - [CRM (3)](https://at.naifa.org/tag/crm) - [Continuing Education (3)](https://at.naifa.org/tag/continuing-education) - [Diverse Markets (3)](https://at.naifa.org/tag/diverse-markets) - [Fiduciary (3)](https://at.naifa.org/tag/fiduciary) - [Financial Security Champion (3)](https://at.naifa.org/tag/financial-security-champion) - [Journal of Financial Service Professionals (3)](https://at.naifa.org/tag/journal-of-financial-service-professionals) - [LIMRA (3)](https://at.naifa.org/tag/limra) - [Lifestyle Planning (3)](https://at.naifa.org/tag/lifestyle-planning) - [New York (3)](https://at.naifa.org/tag/new-york) - [Referrals (3)](https://at.naifa.org/tag/referrals) - [Social Media (3)](https://at.naifa.org/tag/social-media) - [State Advocacy (3)](https://at.naifa.org/tag/state-advocacy) - [Women (3)](https://at.naifa.org/tag/women) - [401(k) (2)](https://at.naifa.org/tag/401k) - [Careers in Financial Services (2)](https://at.naifa.org/tag/careers-in-financial-services) - [Colorado (2)](https://at.naifa.org/tag/colorado) - [Compliance (2)](https://at.naifa.org/tag/compliance) - [Consumers (2)](https://at.naifa.org/tag/consumers) - [DIAM (2)](https://at.naifa.org/tag/diam) - [Estate Planning (2)](https://at.naifa.org/tag/estate-planning) - [Finance (2)](https://at.naifa.org/tag/finance) - [Future Leaders (2)](https://at.naifa.org/tag/future-leaders) - [Get Out the Vote (2)](https://at.naifa.org/tag/get-out-the-vote) - [LILI (2)](https://at.naifa.org/tag/lili) - [Lead Generation (2)](https://at.naifa.org/tag/lead-generation) - [Medicaid (2)](https://at.naifa.org/tag/medicaid) - [NAIFA CEO (2)](https://at.naifa.org/tag/naifa-ceo) - [NAIFA Quality Award (2)](https://at.naifa.org/tag/naifa-quality-award) - [NLC (2)](https://at.naifa.org/tag/nlc) - [Networking (2)](https://at.naifa.org/tag/networking) - [Regulation Best Interest (2)](https://at.naifa.org/tag/regulation-best-interest) - [SECURE 2.0 (2)](https://at.naifa.org/tag/secure-2-0) - [Savings (2)](https://at.naifa.org/tag/savings) - [Social Security (2)](https://at.naifa.org/tag/social-security) - [Standard of Care & Consumer Protection (2)](https://at.naifa.org/tag/standard-of-care-consumer-protection) - [Tax Reform (2)](https://at.naifa.org/tag/tax-reform) - [WIFS (2)](https://at.naifa.org/tag/wifs) - [YAT (2)](https://at.naifa.org/tag/yat) - [American College (1)](https://at.naifa.org/tag/american-college) - [Artificial Intelligence (1)](https://at.naifa.org/tag/artificial-intelligence) - [Asset-Map (1)](https://at.naifa.org/tag/asset-map) - [Benefits of a Financial Advisor (1)](https://at.naifa.org/tag/benefits-of-a-financial-advisor) - [Books (1)](https://at.naifa.org/tag/books) - [Connecticut (1)](https://at.naifa.org/tag/connecticut) - [Data Security (1)](https://at.naifa.org/tag/data-security) - [Differentiate (1)](https://at.naifa.org/tag/differentiate) - [Education (1)](https://at.naifa.org/tag/education) - [Hall of Fame (1)](https://at.naifa.org/tag/hall-of-fame) - [Industry Leadership Board (1)](https://at.naifa.org/tag/industry-leadership-board) - [Investing (1)](https://at.naifa.org/tag/investing) - [LTC (1)](https://at.naifa.org/tag/ltc) - [LUTCF (1)](https://at.naifa.org/tag/lutcf) - [Legacy Planning Tools (1)](https://at.naifa.org/tag/legacy-planning-tools) - [Legislative Day (1)](https://at.naifa.org/tag/legislative-day) - [Lifetime Healthcare Center (1)](https://at.naifa.org/tag/lifetime-healthcare-center) - [LinkedIn (1)](https://at.naifa.org/tag/linkedin) - [MembershipPays (1)](https://at.naifa.org/tag/membershippays) - [Missouri (1)](https://at.naifa.org/tag/missouri) - [NAIFA Cares (1)](https://at.naifa.org/tag/naifa-cares) - [NAIFA Live (1)](https://at.naifa.org/tag/naifa-live) - [NAIFA Texas (1)](https://at.naifa.org/tag/naifa-texas) - [NAIFA-NJ (1)](https://at.naifa.org/tag/naifa-nj) - [NAIFA-Texas State Conference (1)](https://at.naifa.org/tag/naifa-texas-state-conference) - [New Jersey (1)](https://at.naifa.org/tag/new-jersey) - [Property & Casualty Insurance (1)](https://at.naifa.org/tag/property-casualty-insurance) - [Succession Planning (1)](https://at.naifa.org/tag/succession-planning) - [Tax Savings (1)](https://at.naifa.org/tag/tax-savings) - [Washington (1)](https://at.naifa.org/tag/washington) - [White House (1)](https://at.naifa.org/tag/white-house) - [caregiving (1)](https://at.naifa.org/tag/caregiving) ###### [** Previous Post](https://at.naifa.org/the-coalition-for-equity-in-wholesaling-promotes-diversity) [![NAIFA is a proud member of the Coalition for Equity in Wholesaling](https://at.naifa.org/hubfs/CEW-Linkedin-Post-1200x627-GreenLogo.png) ](https://at.naifa.org/the-coalition-for-equity-in-wholesaling-promotes-diversity) ###### [The Coalition for Equity in Wholesaling Promotes Diversity in Insurance & Financial Services](https://at.naifa.org/the-coalition-for-equity-in-wholesaling-promotes-diversity) ###### [Next Post **](https://at.naifa.org/stay-on-top-of-current-legislation-with-naifas-get-out-the-vote) [![United States Capitol Building](https://at.naifa.org/hubfs/Stock%20images/The%20United%20States%20Capitol%20and%20reflecting%20pool%20in%20Washington%2c%20DC.-1.jpeg) ](https://at.naifa.org/stay-on-top-of-current-legislation-with-naifas-get-out-the-vote) ###### [Stay on Top of Current Legislation with NAIFA's Get Out the Vote](https://at.naifa.org/stay-on-top-of-current-legislation-with-naifas-get-out-the-vote) ### Featured ### SUBSCRIBE FOR UPDATES [![Protectors 26 AT Email Ad](https://at.naifa.org/hs-fs/hubfs/Protectors%2026%20AT%20Email%20Ad.jpg?width=300&name=Protectors%2026%20AT%20Email%20Ad.jpg "Protectors 26 AT Email Ad")](https://protectorsvegas.com/naifa-members-application-form/) [![SmartBrief_300x250 1](https://at.naifa.org/hs-fs/hubfs/SmartBrief_300x250%201.jpg?width=300&height=250&name=SmartBrief_300x250%201.jpg)](https://newsletter.smartbrief.com/rest/sign-up/1B9B5596-EBB7-4357-9B50-65DD16397CA5?campaign=in_brief_signup_link&utm_term=D96C1425-2F28-47CC-9E9B-FB9E456B88C9&lrh=51c7fd0f9173ffaf55efb9b109a62d5bbc209db51e753fd38ecfc35896895051&utm_campaign=0DBD8B9A-57E5-42B0-85B5-0D35ACB5185C&utm_content=D24E8B0F-40C1-4E7B-B274-1BFEFC183644&utm_source=brief)   [![Tax Talk Graphic - email tower (300 x 600 px)](https://at.naifa.org/hs-fs/hubfs/Tax%20Talk%20Graphic%20-%20email%20tower%20(300%20x%20600%20px).png?width=300&height=600&name=Tax%20Talk%20Graphic%20-%20email%20tower%20(300%20x%20600%20px).png)](https://advocacy.naifa.org/tax-talk)   ### Sign up for updates ##### Recent News [**](https://www.facebook.com/NAIFANational) [**](https://twitter.com/naifa) [**](https://www.instagram.com/onenaifa/) [**](https://www.linkedin.com/company/naifa) [**](https://www.youtube.com/user/naifavideo) [**](https://soundcloud.com/naifaproud) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=368&height=56&name=Advisor%20Today%20Logo%20-%20White@960.png "Advisor Today Logo - White@960")](http://naifa.org) Copyright © 2022 NAIFA ** ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ronan Friend", "url" : "https://at.naifa.org/author/ronan-friend" }, "dateModified" : "2022-07-26T17:14:33.908Z", "datePublished" : "2022-07-26T17:14:33.000Z", "headline" : "#GettingMillennialsInsured with LIMRA and ACLI", "image" : [ "https://at.naifa.org/hubfs/HPOF%20July%202022%20-%20millennials-rely-on-group-coverage.jpg" ], "mainEntityOfPage" : { "@id" : "https://at.naifa.org/gettingmillennialsinsured-with-limra-and-acli", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://at.naifa.org/hubfs/New%20NAIFA-3.png" }, "name" : "NAIFA" } } ```