In 2020, NAIFA association, founded over 130 years ago, repositioned their brand and mission to respond to market shifts and position their organization for growth.
NAIFA developed its 2025 Strategic Plan in collaboration with members and industry leaders. The plan focuses on expansion via brand amplification, membership growth, and member experiences.
Reap valuable insights from Kevin Mayeux, on how to successfully manage associations by investing in large-scale, member-centric change initiatives.
April 15, 2021
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