--- title: "Kevin Mayeux: Strategies to Position for Growth" description: Kevin Mayeux, NAIFA CEO gives insight on association Strategies to Position for Growth, April 15, on a live webinar with Sarah Sladek. image: https://at.naifa.org/hubfs/kevin-mayeux-naifa-office-550x423-1.jpg --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/kevin-mayeux-naifa-ceo-strategies-to-position-for-growth#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 2 min read ## [Kevin Mayeux: Strategies to Position for Growth](https://at.naifa.org/kevin-mayeux-naifa-ceo-strategies-to-position-for-growth) By [Jaquetta Gooden](https://at.naifa.org/author/jaquetta-gooden) on 4/16/21 3:00 PM ###### Topics: [Grow Your Business](https://at.naifa.org/topic/grow-your-business) [Leadership](https://at.naifa.org/topic/leadership) ![](https://at.naifa.org/hubfs/kevin-mayeux-naifa-office-550x423-1.jpg) In 2020, NAIFA association, founded over 130 years ago, repositioned their brand and mission to respond to market shifts and position their organization for growth.  NAIFA developed its 2025 Strategic Plan in collaboration with members and industry leaders. The plan focuses on expansion via brand amplification, membership growth, and member experiences.  Reap valuable insights from Kevin Mayeux, on how to successfully manage associations by investing in large-scale, member-centric change initiatives.  Register: [Must Have Strategies for Membership Growth: A Virtual Event Hosted by Sarah Sladek](https://www.bigmarker.com/ss-co/Must-Have-Strategies-for-Membership-Growth)    **April 15, 2021**   [**1:00-2:00 pm EST**](http://r20.rs6.net/tn.jsp?f=0019Wq0l-BZv3DqsdATo4gA9r6pnWDUO02RHWwugDXU3Vvyc5XJdyGB4GVPJkpOwE0JWcoNdxzhvPlOFEejOTHjBxmN-HIoQAKyD5u5jgMc5_BT-yHugkZVXzOHBMswKCPbfZhg8e3GrEt7yb9mCptLXfWq5yHT9-J--v5_Q-ao4dCykFl32HjDoNe-PzO1N2dzeFhHo8obI-9dmHzx9HmOAg==&c=DJ4ETvCPGlDhJz6VzbJb_TtIyE9ShBATNOfKjEPr_RRzPJG9rGu-Cw==&ch=Wc4pmOWQXviySeuVo0DdgB4YHtM9AUAd6b8w15n7O0NM80QjDdeqMQ==) **OR**  [**8:00-9:00 pm EST**](http://r20.rs6.net/tn.jsp?f=0019Wq0l-BZv3DqsdATo4gA9r6pnWDUO02RHWwugDXU3Vvyc5XJdyGB4Aqg8_jh9x7FMN-upV1kh53xBEQzrOy_6oEgoH-L1VRaJw8XdA5VtQGtKRPE9dcqtGdazICHfVZEvB27nPpEiuOJ0klZuJYgyjKlk6RFKSOiwst9xWLvwBxTz-Qu837Fr8CJFvaTCijQncw7IVTQk-UWyHRDi7QCe253aBHnd4MrVFNY8sydXJziGP23Ze20nA==&c=DJ4ETvCPGlDhJz6VzbJb_TtIyE9ShBATNOfKjEPr_RRzPJG9rGu-Cw==&ch=Wc4pmOWQXviySeuVo0DdgB4YHtM9AUAd6b8w15n7O0NM80QjDdeqMQ==)    *Choose the broadcast time that works best for you!*  # TOPIC LIST : - 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