As we enter September, we are excited to celebrate Life Insurance Awareness Month (LIAM), an important initiative led by Life Happens, NAIFA’s consumer division dedicated to financial literacy. This year's theme, "Life Insurance... for when life happens," underscores the critical role life insurance plays in securing the financial futures of our loved ones during life's unpredictable moments. Together, NAIFA and Life Happens are committed to bridging the knowledge gap around life insurance, ensuring individuals and families understand the security it provides.

Life Happens: Empowering NAIFA Members with Valuable Resources

As part of the NAIFA family, Life Happens is not just a partner but an integral part of NAIFA's mission to serve financial professionals and their clients. NAIFA members have exclusive access to a robust suite of educational tools and resources from Life Happens, including the Life Insurance Needs Calculator, informative videos, and user-friendly infographics available in both English and Spanish. These member-exclusive resources, accessible at members.naifa.org/liam, are designed to help our members effectively engage with clients, providing them with the information they need to make informed decisions about their financial futures.

NAIFA and Life Happens: A Unified Force in Education and Advocacy

NAIFA’s merger with Life Happens strengthens our advocacy efforts, allowing us to educate not only the public but also policymakers about the importance of life insurance. NAIFA is actively involved in advocacy at both the federal and state levels, working to ensure the proper treatment of life insurance products and to promote a stable legislative and regulatory environment. By sharing real-life stories and leveraging the tools provided by Life Happens, we are able to illustrate to lawmakers the value of life insurance and its impact on financial security for families across the country. If you would like to share a real life story, please submit it here.

Get Involved and Make an Impact

As we mark the 21st Life Insurance Awareness Month, I encourage all NAIFA members to take advantage of the resources available through Life Happens. Engage with your clients and communities, share impactful stories, and start conversations about the importance of life insurance. Together, we can make a significant impact, helping more Americans secure their financial futures.

Stay updated on LIAM activities and events by visiting LifeHappens.org and following Life Happens on social media. Special thanks to Brian Haney, NAIFA Board of Trustee member, who will join an Instagram Live with MyLin and SK Stokes Kennedy on Tuesday, September 10, at 4 p.m. Eastern Time, to provide valuable insights and advice on life insurance.

Remember... Together We Can Take On Anything.