Boomer Esiason is returning for a second year as the celebrity spokesperson for Life Insurance Awareness Month (LIAM), the industrywide campaign that Life Happens coordinates each September to encourage all Americans to take stock of their life insurance needs.

When the retired NFL MVP quarterback was invited to serve as the LIAM spokesperson for 2014, he jumped at the chance to represent the life insurance industry again and to help educate consumers about the importance of life insurance.

“When a parent dies and there’s no life insurance, life becomes very tough, very fast. My dad, two sisters and I experienced that financial hardship firsthand when my mom died when I was just 7,” says Esiason. And that’s the message he’ll be sharing with the American public through his national TV and radio public service announcements.
The LIAM campaign also offers you the perfect opportunity to talk to people in your community about their life insurance needs—at a time when life insurance may already be on their minds.

Life Happens offers you a wide range of tools and resources to make that job easier. Visit the organization’s website at www.lifehappens.org and you will find lots of valuable resources, including:
• Exclusive interviews and background materials
• Flyers for print and digital distribution
• Social-media outreach and content
• Logos for your LIAM communications

For more information, contact Matt Derrick at mderrick@lifehappens.org.