--- title: "Bryon Holz: Annuities Are a Great Fit for Many Clients" description: NAIFA's President draws on experience from his career to tout the importance of annuities for many of his clients. image: https://at.naifa.org/hubfs/Spotted%20Graphic%20-%20Bryon%20Holz%2c%20ChFC%2c%20CLU%2c%20LACP-1000x620px-blogpost-Max-Quality.jpg --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/bryon-holz-annuities-are-a-great-fit-for-many-clients#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 2 min read ## [Bryon Holz: Annuities Are a Great Fit for Many Clients](https://at.naifa.org/bryon-holz-annuities-are-a-great-fit-for-many-clients) By [NAIFA](https://at.naifa.org/author/naifa) on 6/1/23 2:16 PM ###### Topics: [Life Insurance & Annuities](https://at.naifa.org/topic/life-insurance-annuities) [Leaders](https://at.naifa.org/topic/leaders) ![](https://at.naifa.org/hubfs/Spotted%20Graphic%20-%20Bryon%20Holz%2c%20ChFC%2c%20CLU%2c%20LACP-1000x620px-blogpost-Max-Quality.jpg) NAIFA President [Bryon Holz](https://www.linkedin.com/in/bryon-holz-40004137/) understands as well as anyone how annuity products can fit in holistic financial plans for many of his clients. They are the only product that can provide guaranteed income for life and are often the perfect complement to other planning products. "We help [clients] insure their lives, health, wages, cars, and homes. Doesn’t it also make sense to protect and insure their retirement income?" he writes in the [NAIFA Insights column](https://insurancenewsnet.com/innarticle/offer-your-clients-retirement-income-insurance-with-annuities) in the current issue of InsuranceNewsNet magazine. Annuities are an important part of Holz's "bucket approach" to retirement planning, with different buckets of products and services serving the specific needs for specific clients. June is National Annuity Awareness Month, providing agents and advisors with a strong reminder of these important products and a hook for entering discussions about them with clients. 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