Long-term care planning can be one of the more challenging conversations financial professionals have with clients, but it does not have to be a scary one. NAIFA’s Limited and Extended Care Planning (LECP) Center is getting an early start on Long-Term Care Awareness Month with “Don’t Be Scared of Long-Term Care,” a free virtual LECP Impact Day focused on helping financial professionals better understand the present and future of long-term care planning.

Join us on Wednesday, October 28, from 11:00 a.m. to 2:00 p.m. ET for seven fast-paced, 20-minute presentations featuring industry experts from the LECP Collective and Advisory Council. Speakers include Tommy Jondall of EquiTrust, Brad Shepard of OneAmerica Financial, Holly Westervelt of Krause Agency, Steve Cain of LTCI Partners, Donna Bowman of AGIS Network, Jon Thomas and Ron Hagelman of Amada Senior Care, and Samir Shah, President and CEO of CareScout. Sessions will explore asset-based long-term care solutions, retirement planning strategies, prospecting opportunities, client conversations, and the evolving challenges facing families and the industry.

The event is free for both NAIFA members and non-members as a giveback to the industry from NAIFA and the LECP Center's partners. Whether long-term care planning is already part of your practice or you are looking for new ways to approach these important conversations with clients, LECP Impact Day will provide practical insights and strategies you can put to work. Register today and take the fear out of long-term care planning!