Disability income (DI) insurance is one of the most overlooked financial products by consumers, although for most of them, the ability to earn an income is their most valuable financial asset. Many agents face numerous objections when they ask their clients and prospects to buy DI insurance.

With this in mind, Life Happens is spearheading the Disability Insurance Awareness Month campaign this month to  help promote DI insurance and to explain the critical role it plays in the financial wellbeing of American workers.

The organization is offering a wide range of resources you can use to take part in this month-long campaign. Just visit www.lifehappens.org today and start educating your clients and prospects about this valuable financial product.

Another valuable resource is the Council for Disability Awareness, which offers valuable information you can use to educate your clients about the risks involved with an unprotected income. Go to www.disabilitycanhappen.org for the tools and resources you need to mount an effective DIAM campaign.