Recent findings from a McKinsey & Company study highlight a critical need for more financial professionals in the United States. As more Americans grow their wealth and look for financial guidance, the industry is confronted with a projected shortfall of up to 100,000 financial professionals by 2034. Increased reliance on personal savings for retirement, complex financial products, and rising client expectations all contribute to a growing demand that’s outpacing supply. While technology has improved productivity, attracting new talent is essential to ensure consumers continue to receive the comprehensive guidance they need.

NAIFA believes one of the best ways to meet this demand is by actively supporting, educating, and welcoming new professionals into the industry. By supporting financial professionals, whether they’re recent graduates or mid-career professionals looking for a change, we can address the workforce gap and provide exceptional service to families seeking help with financial planning and wealth management. From structured mentorship to collaborative teaming approaches, we’re committed to creating accessible pathways for aspiring professionals to join and thrive in the industry.

NAIFA encourages early-career financial professionals to understand how decisions by government officials affect their businesses and clients. Political involvement is vital to success in insurance and financial services. That is why NAIFA is offering a travel stipend to encourage first-time attendees of the Congressional Conference. The first 100 eligible participants will receive $500 to help cover travel costs, lowering the barrier to entry for those who have never taken part in this premier advocacy event. By bringing fresh voices to Capitol Hill and exposing newcomers to the legislative process, we’re helping shape policies that support the financial health of all Americans. Together, through education, networking, and advocacy, we’re building a vibrant pipeline of financial professionals ready to meet the growing demand and ensure a strong future for our industry.

In April 2025, NAIFA's Future Leaders Program will offer those considering careers in financial services an in-depth look at the possibilities of the industry. Over two sessions, participants will learn the fundamentals of client support and practice management, preparing them for successful careers in the ever-evolving field. Led by former NBA player turned financial professional and NAIFA's President-Elect Christopher Gandy, the program will feature successful professionals sharing their experiences and strategies, giving attendees a clear sense of how they can thrive in this industry. By the end of the program, everyone who participates in both sessions will receive a certificate of completion from NAIFA.

Earlier this year, NAIFA was proud to co-sponsor the 2025 Financial ConNEXTion Educational Cruise. During this weeklong event at sea, college students from more than a dozen universities competed in the Career Exploration Competition and Job Pitch Contest—vying for a share of $10,000 in awards and national recognition. The cruise was attended by NAIFA Trustee John D. Richardson, and NAIFA member Corey L. Anderson, who served as judges and mentors. This unique experience combined learning, networking, and real-world application to ensure students left ready to pursue meaningful careers as the next generation of financial professionals.