May is a month when we take part in many national events--Mother's Day, Memorial Day and BBQs with a few close friends and family.

But for many agents and advisors, May is also important because it is time for "Disability Insurance Awareness Month," a marketing campaign spearheaded by Life Happens  to teach American consumers about the importance of having disability income insurance in a sound financial plan. In these uncertain times, the need has never been greater to remind all Americans about the critical role that DI plays in protecting their income.

Here are a  couple of resources you can use to help educate your clients and make this DIAM your best DIAM yet:

* Advisor Today. The March/April 2020 issue of Advisor Today is a treasure trove of information you can use to help bolster your DIAM marketing efforts. In this issue, you will find time-tested strategies for igniting your DI sales, as well as information on how to successfully sell individual DI insurance to younger professionals.

*Life Happens (www.lfehappens.org.) To help agents and advisors spread the word about DIAM, Life Happens has  assembled a  vast array of DI resources, including Real Life Stories videos and flyers, which show people why it’s so important to protect their income with DI.

Don’t delay. Make the most of DIAM now and let your clients and prospects know about the good that DI can do to help protect their income. It will do your clients and your practice a world of good.