NAIFA and the Society of Financial Service Professionals will host an Advanced Practice Center webinar on Wednesday, October 12 at 2 pm eastern. Presented by John Hancock, join Matthew Gibson and John Snider II, JD as they share their insights in "Is Behavioral Insurance the Future of Life Insurance?"

Behavioral insurance advances in health insurance, auto insurance, and now life insurance powerfully align the interests of the insured and the insurer. As insurers expand their role beyond being a product provider to cooperatively address risk management directly with the insured, learn how this creates additional value for the insured, the financial professional, and the insurer.

By the end of this webinar you will:

• Understand what “behavioral insurance” is and how it works
• See how the insurer’s shift from product provider to risk manager provides increased value to the consumer, financial professional, and insurance carrier
• Learn how behavioral insurance advances in life insurance offer new opportunities for businesses planning with key employees to boost employee retention and encourage wellness and employee self-care
• Learn how behavioral insurance advances in life insurance offer new opportunities for families to discuss and incorporate wellness and self-care as part of multi-generational legacy planning

Explore how behavioral insurance advances in life insurance offer new opportunities for business planning with key employees as well as new opportunities in multi-generational legacy planning.

This webinar is free to attend with Continuing Education credit available.