Under the agreement, Coventry will be NAIFA’s national Gold sponsor in the category of life settlements.

The National Association of Insurance and Financial Advisors (NAIFA) and Coventry have formalized a category-exclusive national sponsorship designed to expand advisor education and access to resources related to life settlements and the secondary market for life insurance. Coventry will serve NAIFA’s members as the exclusive life settlement category Gold sponsor, supporting NAIFA’s national activities and events.

Through this collaboration, NAIFA members will gain access to expanded educational programming and perspectives on the use of life settlements within broader financial planning. Coventry will be a listed sponsor of NAIFA’s 2026 FSP Institute, 2026 Congressional Conference, and 2026 National Leadership Conference, and will support Life Happens in 2026.

Members are encouraged to visit the dedicated NAIFA resources page to begin exploring the exclusive benefits Coventry now provides to all members.

“Coventry has long supported NAIFA as a member of our Limited and Extended Care Planning Collective, and we are excited to strengthen our bonds with this new agreement,” said NAIFA CEO Kevin Mayeux. “NAIFA is always working to provide members with connections and resources to reach increasingly higher levels of success, and our partnership with Coventry helps us do that. Resources and educational webinars from Coventry will give NAIFA members an expanded toolbox in their efforts to work in the best interests of their clients.”

“Advisors are being asked to deliver more holistic, informed guidance as clients’ needs evolve, particularly around unneeded or underperforming life insurance policies,” said Reid Buerger, CEO of Coventry. “NAIFA plays a critical role in supporting advisors, and Coventry is pleased to contribute its expertise to that mission. Through this sponsorship, we look forward to helping advisors better understand the secondary market for life insurance and helping them incorporate life settlements into their broader planning conversations.”

ABOUT NAIFA: Founded in 1890, the National Association of Insurance and Financial Advisors is the preeminent association for financial service professionals in the United States of America. NAIFA members, in every Congressional district and every state house, subscribe to a strong Code of Ethics and represent a full spectrum of practice specialties to promote financial security for all Americans. Complimented by its professional development and consumer divisions, the Society of Financial Service Professionals, and Life Happens, the association delivers value through advocacy, service, and education.

ABOUT COVENTRY: Coventry is the leader and creator of the secondary market for life insurance and a pioneer of the life insurance-backed asset class, operating an integrated platform across four complementary verticals: the secondary market for life insurance, longevity lending, life insurance and annuity distribution, and insurance technology. Through these businesses, Coventry expands financial options for policyowners, provides capital solutions backed by life insurance policies and other longevity-linked assets, broadens access to protection and retirement products, and applies technology to enhance pricing, risk management, and operational efficiency across the life insurance ecosystem. Guided by a longstanding commitment to consumer rights and market integrity, Coventry leverages its leadership position to raise industry standards, expand consumer choice, and responsibly develop institutional-quality life insurance-backed investment solutions. Over its history, Coventry has acquired more than 23,000life insurance policies, completed more than $50 billion in longevity-linked transactions, delivered more than $6 billion to policyowners, and originated more than $1 billion in life insurance-linked loans. To learn more about Coventry, visit Coventry.com.