As NAIFA and Life Happens lead the financial service industry in recognizing Life Insurance Awareness Month (LIAM) this September, NAIFA members have an exclusive opportunity to strengthen the conversations they are having with clients and prospects about life insurance.

On Thursday, September 17, from 12 to 1 p.m. Eastern, NAIFA Live will present “Life Insurance the Conversation: A LIAM Panel Discussion,” an exclusive member-only webinar featuring NAIFA President Christopher Gandy, LACP; NAIFA Trustee and Life Happens Chair Barbara Pietrangelo, CFP, CLU, ChFC, LUTCF, CLTC, RFC; and Julie Holsinger, Content Strategy Director at Life Happens. Jacquie Lucas, Assistant Vice President of Talent Solutions at LIMRA, will moderate the discussion.

The webinar is part of NAIFA’s ongoing efforts to support Life Insurance Awareness Month and equip financial professionals with the tools they need to educate consumers about the importance of life insurance. Created by Life Happens in 2004, LIAM brings together financial professionals, companies, associations, and public officials each September to raise awareness of the role life insurance plays in protecting families and strengthening financial security.

During the NAIFA Live discussion, panelists will share how successful financial professionals approach life insurance conversations with clients and prospects, ways to communicate more effectively, and strategies for making challenging discussions easier and more productive. Members will also learn how to leverage Life Happens resources to educate consumers, grow their client base, and build greater awareness of life insurance and other protection products.

The program complements the broader LIAM resources available to NAIFA members through Life Happens. Throughout September, members have access to consumer-focused educational materials, social media content, graphics, and other resources designed to help them participate in the LIAM campaign and bring important life insurance conversations into their communities.

NAIFA members are encouraged to take advantage of this exclusive NAIFA Live program and make LIAM an opportunity to start more meaningful conversations about life insurance and financial security. Register today for “Life Insurance the Conversation: A LIAM Panel Discussion” on September 17.