---
title: NAIFA Mourns the Passing of Former Ameritas CEO JoAnn Martin
description: JoAnn Martin, former Ameritas CEO, was an industry leader and supporter of NAIFA.
image: https://at.naifa.org/hubfs/JoAnnMartin.png
---

<https://hubs.ly/Q01xSy5H0>[![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/)<https://hubs.ly/Q01xSy5H0>

[![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png)

![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) 

](https://at.naifa.org/)

[![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b)

[**](https://at.naifa.org/naifa-mourns-the-passing-of-former-ameritas-ceo-joann-martin#tmpmodule_1614584860767204)

**

![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg)

#### **NAIFA Members Provide Financial Security**

###### 1 min read

## [NAIFA Mourns the Passing of Former Ameritas CEO JoAnn Martin](https://at.naifa.org/naifa-mourns-the-passing-of-former-ameritas-ceo-joann-martin)

 By [NAIFA](https://at.naifa.org/author/naifa) on 10/21/21 2:36 PM

![](https://at.naifa.org/hubfs/JoAnnMartin.png)

NAIFA is very sad to learn of the [passing of JoAnn Martin](https://www.ameritas.com/newsroom/retired-ameritas-ceo-joann-martin-passes/), the former CEO of [Ameritas](https://www.ameritas.com/) and a respected leader in the insurance and financial services industry. Martin led Ameritas for more than 10 years before her retirement in 2020. She was a strong supporter of NAIFA and our industry.

“JoAnn was a true friend to NAIFA, many of our members across the country, and to all of those involved in the financial security profession,” said NAIFA CEO Kevin Mayeux, CAE. “I will always remember her thoughtful, compassionate, caring, and pragmatic leadership style and the fact that she was always looking after the best interests of others. She will be sorely missed.”

NAIFA, on behalf of our membership, Board of Trustees, and staff, sends our sincere condolences to Martin’s friends and family as well as everyone at Ameritas.

# TOPIC LIST :

- [Member Spotlight (186)](https://at.naifa.org/tag/member-spotlight)
- [Press Release (161)](https://at.naifa.org/tag/press-release)
- [Podcast (97)](https://at.naifa.org/tag/podcast)
- [Advisor Today (87)](https://at.naifa.org/tag/advisor-today)
- [Loyal Member Profile (83)](https://at.naifa.org/tag/loyal-member-profile)
- [Leaders (65)](https://at.naifa.org/tag/leaders)
- [Life Insurance & Annuities (63)](https://at.naifa.org/tag/life-insurance-annuities)
- [Awards (56)](https://at.naifa.org/tag/awards)
- [Insurance (54)](https://at.naifa.org/tag/insurance)
- [New Member Profile (54)](https://at.naifa.org/tag/new-member-profile)
- [Potential Partners for Advisors (54)](https://at.naifa.org/tag/potential-partners-for-advisors)
- [Financial Planning (41)](https://at.naifa.org/tag/financial-planning)
- [Webinar (40)](https://at.naifa.org/tag/webinar)
- [Diversity (35)](https://at.naifa.org/tag/diversity)
- [Grow Your Business (35)](https://at.naifa.org/tag/grow-your-business)
- [Business Performance Center (34)](https://at.naifa.org/tag/business-performance-center)
- [Long-Term Care (32)](https://at.naifa.org/tag/long-term-care)
- [Members (32)](https://at.naifa.org/tag/members)
- [Advocacy (30)](https://at.naifa.org/tag/advocacy)
- [Membership (28)](https://at.naifa.org/tag/membership)
- [Medicare (27)](https://at.naifa.org/tag/medicare)
- [#NAIFAProud (26)](https://at.naifa.org/tag/naifaproud)
- [Professional Development (26)](https://at.naifa.org/tag/professional-development)
- [NAIFA Partner (25)](https://at.naifa.org/tag/naifa-partner)
- [Loyal Member (24)](https://at.naifa.org/tag/loyal-member)
- [Limited & Extended Care Planning Center (23)](https://at.naifa.org/tag/limited-extended-care-planning-center)
- [NAIFA 100% Agency (23)](https://at.naifa.org/tag/naifa-100-agency)
- [Talent Development Center (23)](https://at.naifa.org/tag/talent-development-center)
- [LACP (20)](https://at.naifa.org/tag/lacp)
- [Federal Advocacy (19)](https://at.naifa.org/tag/federal-advocacy)
- [Life Happens (19)](https://at.naifa.org/tag/life-happens)
- [NAIFA CEO Executive Summary (19)](https://at.naifa.org/tag/naifa-ceo-executive-summary)
- [Retirement Planning (19)](https://at.naifa.org/tag/retirement-planning)
- [Financial Literacy (15)](https://at.naifa.org/tag/financial-literacy)
- [Leadership (14)](https://at.naifa.org/tag/leadership)
- [Marketing (14)](https://at.naifa.org/tag/marketing)
- [NAIFA Proud (14)](https://at.naifa.org/tag/naifa-proud)
- [Retirement (14)](https://at.naifa.org/tag/retirement)
- [Apex (13)](https://at.naifa.org/tag/apex)
- [COVID-19 (13)](https://at.naifa.org/tag/covid-19)
- [Certifications & Designations (13)](https://at.naifa.org/tag/certifications-designations)
- [Prospecting (13)](https://at.naifa.org/tag/prospecting)
- [#MemberBenefits (12)](https://at.naifa.org/tag/memberbenefits)
- [Legislation & Regulations (12)](https://at.naifa.org/tag/legislation-regulations)
- [Sales & Marketing (12)](https://at.naifa.org/tag/sales-marketing)
- [Technology (12)](https://at.naifa.org/tag/technology)
- [Ethics (11)](https://at.naifa.org/tag/ethics)
- [FSP (11)](https://at.naifa.org/tag/fsp)
- [FinTech (11)](https://at.naifa.org/tag/fintech)
- [Grassroots (11)](https://at.naifa.org/tag/grassroots)
- [Group & Employee Benefits (11)](https://at.naifa.org/tag/group-employee-benefits)
- [Research/Trends (11)](https://at.naifa.org/tag/research-trends)
- [Running Your Practice (11)](https://at.naifa.org/tag/running-your-practice)
- [Health Care (10)](https://at.naifa.org/tag/health-care)
- [Life Insurance Awareness Month (10)](https://at.naifa.org/tag/life-insurance-awareness-month)
- [Advanced Planning (9)](https://at.naifa.org/tag/advanced-planning)
- [Planning in Advance (9)](https://at.naifa.org/tag/planning-in-advance)
- [Reverse Mortgages (9)](https://at.naifa.org/tag/reverse-mortgages)
- [Technology Tools (9)](https://at.naifa.org/tag/technology-tools)
- [Practice Management (8)](https://at.naifa.org/tag/practice-management)
- [Producer Sales & Marketing (8)](https://at.naifa.org/tag/producer-sales-marketing)
- [Benefits (7)](https://at.naifa.org/tag/benefits)
- [Disability Insurance (7)](https://at.naifa.org/tag/disability-insurance)
- [Limited Care (7)](https://at.naifa.org/tag/limited-care)
- [Protect Your Business (7)](https://at.naifa.org/tag/protect-your-business)
- [Sales (7)](https://at.naifa.org/tag/sales)
- [Advocacy Partnerships (6)](https://at.naifa.org/tag/advocacy-partnerships)
- [Congressional Conference (6)](https://at.naifa.org/tag/congressional-conference)
- [DOL (6)](https://at.naifa.org/tag/dol)
- [Financial Security (6)](https://at.naifa.org/tag/financial-security)
- [IFAPAC (6)](https://at.naifa.org/tag/ifapac)
- [Industry News (6)](https://at.naifa.org/tag/industry-news)
- [Long-Term Care Insurance (6)](https://at.naifa.org/tag/long-term-care-insurance)
- [Annuity Awareness Month (5)](https://at.naifa.org/tag/annuity-awareness-month)
- [Disability Income Insurance (5)](https://at.naifa.org/tag/disability-income-insurance)
- [Life Annuity Certified Professional (LACP) Program (5)](https://at.naifa.org/tag/life-annuity-certified-professional-lacp-program)
- [Loan (5)](https://at.naifa.org/tag/loan)
- [Message From the CEO (5)](https://at.naifa.org/tag/message-from-the-ceo)
- [4 Under 40 (4)](https://at.naifa.org/tag/4-under-40)
- [Congress (4)](https://at.naifa.org/tag/congress)
- [Disability Insurance Awareness Month (4)](https://at.naifa.org/tag/disability-insurance-awareness-month)
- [Extended Care (4)](https://at.naifa.org/tag/extended-care)
- [Financial Wellness (4)](https://at.naifa.org/tag/financial-wellness)
- [Help Protect Our Families (4)](https://at.naifa.org/tag/help-protect-our-families)
- [Knowledge Centers (4)](https://at.naifa.org/tag/knowledge-centers)
- [Medicare Part D (4)](https://at.naifa.org/tag/medicare-part-d)
- [NAIFA Foundation (4)](https://at.naifa.org/tag/naifa-foundation)
- [Retirement Plans (4)](https://at.naifa.org/tag/retirement-plans)
- [Small Business (4)](https://at.naifa.org/tag/small-business)
- [Social Media Marketing (4)](https://at.naifa.org/tag/social-media-marketing)
- [Taxes (4)](https://at.naifa.org/tag/taxes)
- [2025 Strategic Plan (3)](https://at.naifa.org/tag/2025-strategic-plan)
- [Annuity Best Interest (3)](https://at.naifa.org/tag/annuity-best-interest)
- [CRM (3)](https://at.naifa.org/tag/crm)
- [Continuing Education (3)](https://at.naifa.org/tag/continuing-education)
- [Diverse Markets (3)](https://at.naifa.org/tag/diverse-markets)
- [Fiduciary (3)](https://at.naifa.org/tag/fiduciary)
- [Financial Security Champion (3)](https://at.naifa.org/tag/financial-security-champion)
- [Journal of Financial Service Professionals (3)](https://at.naifa.org/tag/journal-of-financial-service-professionals)
- [LIMRA (3)](https://at.naifa.org/tag/limra)
- [Lifestyle Planning (3)](https://at.naifa.org/tag/lifestyle-planning)
- [New York (3)](https://at.naifa.org/tag/new-york)
- [Referrals (3)](https://at.naifa.org/tag/referrals)
- [Social Media (3)](https://at.naifa.org/tag/social-media)
- [State Advocacy (3)](https://at.naifa.org/tag/state-advocacy)
- [Women (3)](https://at.naifa.org/tag/women)
- [401(k) (2)](https://at.naifa.org/tag/401k)
- [Careers in Financial Services (2)](https://at.naifa.org/tag/careers-in-financial-services)
- [Colorado (2)](https://at.naifa.org/tag/colorado)
- [Compliance (2)](https://at.naifa.org/tag/compliance)
- [Consumers (2)](https://at.naifa.org/tag/consumers)
- [DIAM (2)](https://at.naifa.org/tag/diam)
- [Estate Planning (2)](https://at.naifa.org/tag/estate-planning)
- [Finance (2)](https://at.naifa.org/tag/finance)
- [Future Leaders (2)](https://at.naifa.org/tag/future-leaders)
- [Get Out the Vote (2)](https://at.naifa.org/tag/get-out-the-vote)
- [LILI (2)](https://at.naifa.org/tag/lili)
- [Lead Generation (2)](https://at.naifa.org/tag/lead-generation)
- [Medicaid (2)](https://at.naifa.org/tag/medicaid)
- [NAIFA CEO (2)](https://at.naifa.org/tag/naifa-ceo)
- [NAIFA Quality Award (2)](https://at.naifa.org/tag/naifa-quality-award)
- [NLC (2)](https://at.naifa.org/tag/nlc)
- [Networking (2)](https://at.naifa.org/tag/networking)
- [Regulation Best Interest (2)](https://at.naifa.org/tag/regulation-best-interest)
- [SECURE 2.0 (2)](https://at.naifa.org/tag/secure-2-0)
- [Savings (2)](https://at.naifa.org/tag/savings)
- [Social Security (2)](https://at.naifa.org/tag/social-security)
- [Standard of Care & Consumer Protection (2)](https://at.naifa.org/tag/standard-of-care-consumer-protection)
- [Tax Reform (2)](https://at.naifa.org/tag/tax-reform)
- [WIFS (2)](https://at.naifa.org/tag/wifs)
- [YAT (2)](https://at.naifa.org/tag/yat)
- [American College (1)](https://at.naifa.org/tag/american-college)
- [Artificial Intelligence (1)](https://at.naifa.org/tag/artificial-intelligence)
- [Asset-Map (1)](https://at.naifa.org/tag/asset-map)
- [Benefits of a Financial Advisor (1)](https://at.naifa.org/tag/benefits-of-a-financial-advisor)
- [Books (1)](https://at.naifa.org/tag/books)
- [Connecticut (1)](https://at.naifa.org/tag/connecticut)
- [Data Security (1)](https://at.naifa.org/tag/data-security)
- [Differentiate (1)](https://at.naifa.org/tag/differentiate)
- [Education (1)](https://at.naifa.org/tag/education)
- [Hall of Fame (1)](https://at.naifa.org/tag/hall-of-fame)
- [Industry Leadership Board (1)](https://at.naifa.org/tag/industry-leadership-board)
- [Investing (1)](https://at.naifa.org/tag/investing)
- [LTC (1)](https://at.naifa.org/tag/ltc)
- [LUTCF (1)](https://at.naifa.org/tag/lutcf)
- [Legacy Planning Tools (1)](https://at.naifa.org/tag/legacy-planning-tools)
- [Legislative Day (1)](https://at.naifa.org/tag/legislative-day)
- [Lifetime Healthcare Center (1)](https://at.naifa.org/tag/lifetime-healthcare-center)
- [LinkedIn (1)](https://at.naifa.org/tag/linkedin)
- [MembershipPays (1)](https://at.naifa.org/tag/membershippays)
- [Missouri (1)](https://at.naifa.org/tag/missouri)
- [NAIFA Cares (1)](https://at.naifa.org/tag/naifa-cares)
- [NAIFA Live (1)](https://at.naifa.org/tag/naifa-live)
- [NAIFA Texas (1)](https://at.naifa.org/tag/naifa-texas)
- [NAIFA-NJ (1)](https://at.naifa.org/tag/naifa-nj)
- [NAIFA-Texas State Conference (1)](https://at.naifa.org/tag/naifa-texas-state-conference)
- [New Jersey (1)](https://at.naifa.org/tag/new-jersey)
- [Property & Casualty Insurance (1)](https://at.naifa.org/tag/property-casualty-insurance)
- [Succession Planning (1)](https://at.naifa.org/tag/succession-planning)
- [Tax Savings (1)](https://at.naifa.org/tag/tax-savings)
- [Washington (1)](https://at.naifa.org/tag/washington)
- [White House (1)](https://at.naifa.org/tag/white-house)
- [caregiving (1)](https://at.naifa.org/tag/caregiving)

###### [** Previous Post](https://at.naifa.org/robert-b.-wellendorf-ii-to-present-during-apc-impact-week-0)

[![Wellendorf presents at Impact Week](https://at.naifa.org/hubfs/Wellendorf%20APC%20linkedin.png) ](https://at.naifa.org/robert-b.-wellendorf-ii-to-present-during-apc-impact-week-0)

###### [Rob B. Wellendorf Presents on Day 2 of APC Impact Week](https://at.naifa.org/robert-b.-wellendorf-ii-to-present-during-apc-impact-week-0)

###### [Next Post **](https://at.naifa.org/naifa-leaders-to-deliver-state-of-naifa-for-q4-2021)

[![State of NAIFA](https://at.naifa.org/hubfs/las/2021%20Q1%20State%20of%20NAIFA%20Materials-Blog.png) ](https://at.naifa.org/naifa-leaders-to-deliver-state-of-naifa-for-q4-2021)

###### [NAIFA Leaders to Deliver State of NAIFA for Q4 2021](https://at.naifa.org/naifa-leaders-to-deliver-state-of-naifa-for-q4-2021)

### Featured

### SUBSCRIBE FOR UPDATES

[![Protectors 26 AT Email Ad](https://at.naifa.org/hs-fs/hubfs/Protectors%2026%20AT%20Email%20Ad.jpg?width=300&name=Protectors%2026%20AT%20Email%20Ad.jpg "Protectors 26 AT Email Ad")](https://protectorsvegas.com/naifa-members-application-form/)

<https://belong.naifa.org/q4-2023><https://lecp.naifa.org/><https://conference.naifa.org/2025>[![SmartBrief_300x250 1](https://at.naifa.org/hs-fs/hubfs/SmartBrief_300x250%201.jpg?width=300&height=250&name=SmartBrief_300x250%201.jpg)](https://newsletter.smartbrief.com/rest/sign-up/1B9B5596-EBB7-4357-9B50-65DD16397CA5?campaign=in_brief_signup_link&utm_term=D96C1425-2F28-47CC-9E9B-FB9E456B88C9&lrh=51c7fd0f9173ffaf55efb9b109a62d5bbc209db51e753fd38ecfc35896895051&utm_campaign=0DBD8B9A-57E5-42B0-85B5-0D35ACB5185C&utm_content=D24E8B0F-40C1-4E7B-B274-1BFEFC183644&utm_source=brief)

 

<https://naifaconnect.org>[![Tax Talk Graphic - email tower (300 x 600 px)](https://at.naifa.org/hs-fs/hubfs/Tax%20Talk%20Graphic%20-%20email%20tower%20(300%20x%20600%20px).png?width=300&height=600&name=Tax%20Talk%20Graphic%20-%20email%20tower%20(300%20x%20600%20px).png)](https://advocacy.naifa.org/tax-talk)

 

### Sign up for updates

##### Recent News

[**](https://www.facebook.com/NAIFANational) [**](https://twitter.com/naifa) [**](https://www.instagram.com/onenaifa/) [**](https://www.linkedin.com/company/naifa) [**](https://www.youtube.com/user/naifavideo) [**](https://soundcloud.com/naifaproud)

<https://at.naifa.org/>[![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=368&height=56&name=Advisor%20Today%20Logo%20-%20White@960.png "Advisor Today Logo - White@960")](http://naifa.org)

Copyright © 2022 NAIFA

**

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "NAIFA",
    "url" : "https://at.naifa.org/author/naifa"
  },
  "dateModified" : "2021-10-21T18:44:47.210Z",
  "datePublished" : "2021-10-21T18:36:33.000Z",
  "headline" : "NAIFA Mourns the Passing of Former Ameritas CEO JoAnn Martin",
  "image" : [ "https://at.naifa.org/hubfs/JoAnnMartin.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://at.naifa.org/naifa-mourns-the-passing-of-former-ameritas-ceo-joann-martin",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://at.naifa.org/hubfs/New%20NAIFA-3.png"
    },
    "name" : "NAIFA"
  }
}
```