NAIFA has recognized more than 1,000 recipients of the 2021 NAIFA Quality Awards (NQA). NAIFA Quality Awards recognize the best of our membership, the hallmark of outstanding client care for advisors. Originally created in 1945 as the National Quality Award, the award focused on recognizing outstanding performance for life insurance agents. While the award has been updated and modernized, the NQA still adheres to its core foundation, to focus on quality of care and not only on production numbers.
Ike Trotter, CLU, RICP, ChFC, a loyal NAIFA member since 1976, helped overhaul and refresh the NQA program in 2020. He says that the NQA is like the “Good Housekeeping Seal of Approval” for insurance and financial services professionals. Advisors specializing in Life & Annuities, Financial Advising & Investments, Health & Employee Benefits, Multiline Sales, or any combination of these specialties have the opportunity to apply for this award.
They are a measure of professional success, quality client service, and strict adherence to NAIFA’s Code of Ethics, including the requirement that NAIFA members always serve the best interests of their clients.
The NQA provides advisors at any career stage the opportunity to demonstrate a commitment to excellence. This includes:
- Professionalism through education and earned designations and high-quality service to clients
- Production measured by performance metrics customized for each practice specialty
- Strict adherence to the NAIFA code of ethics, and
- Service to NAIFA as a means of advancing the insurance and financial services industry