With almost 30 years in financial services, there is one aspect of the industry that John Profitlich understands very well: every day is a new market. This key understanding is what keeps him motivated to deliver customized banking and lending solutions to financial professionals as Director and Northeast Regional Business Development Officer for The Bancorp Institutional Banking business.

A Trusted Partner

Working closely with investment firms, financial advisors and their clients, and business executives, Profitlich and his team offer new and innovative lending products as an alternative option to traditional bank loans. With an ever-changing market, he believes it’s important for financial professionals to know all the straightforward and low-cost options available to clients to help maintain and grow wealth. With this, advisors and insurance agents can build clients’ confidence in their recommended strategy.

Joining NAIFA 

After learning about NAIFA, Profitlich was eager to join the organization and learn from other respected professionals through various networking opportunities. He’s looking forward to getting involved with the organization to discover its educational resources and connect with the next generation of advisors.

Outside of the Office

Financial services is only one area of Profitlich's life where he enjoys leading by example. He also coaches and officiates games as a volunteer with local youth sports organizations. When it comes to his free time, Profitlich prefers to spend time with family and get outdoors by fishing, golfing, or taking a trip to the beach.

Thank you, John, for your hard work and dedication. We look forward to a bright future in the association for you and are #NAIFAproud to call you one of our own.