NAIFA is proud to announce that the Journal of Financial Service Professionals has been honored with a 2026 Trendy Award in the category of Best Monthly Professional Society Magazine, recognizing excellence in association publishing and communications.
Presented by Association Trends, the Trendy Awards celebrate innovative, impactful, and high-quality work across the association community. This recognition underscores the Journal’s longstanding leadership and continued evolution as a premier resource for financial service professionals.
For more than 80 years, the Journal of Financial Service Professionals has served as a trusted source of interdisciplinary thought leadership, delivering insights that help advisors better serve their clients and strengthen their practices. Unlike other publications focused on one discipline or specialty, the Journal’s content addresses topics of interest to attorneys, accountants, Certified Financial Planners®, and other accomplished practitioners.
All NAIFA members can access the digital edition of the Journal as part of their member benefits.
The Journal’s editorial strategy is built on three core pillars:
- Relevance: Addressing timely issues such as tax and retirement policy, estate planning, regulatory developments, and practice management
- Rigor: Featuring contributions from leading experts including CFP® professionals, CPAs, attorneys, academics, and experienced advisors
- Resonance: Sharing real-world insights and case studies that reflect the evolving challenges and opportunities facing financial professionals
“Winning a Trendy Award is a powerful affirmation of the Journal’s impact and the role it plays in advancing our profession,” said NAIFA CEO Kevin Mayeux, CAE. “For more than seven decades, the Journal of Financial Service Professionals has set the standard for thoughtful, credible, and actionable content. Today, it continues to evolve as a strategic resource that helps financial professionals lead with expertise, serve clients more effectively, and stay ahead in a rapidly changing environment.”
This recognition highlights NAIFA’s ongoing commitment to providing best-in-class resources that empower financial professionals to advocate, educate, and differentiate, and reinforces the Journal’s role as both a compass and catalyst for the future of the industry.




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