--- title: "The Secondary Market for Life Insurance: Current Trends and New Applications" description: "The Secondary Market for Life Insurances: Current Trends and New Applications. Register today for the webinar on April 28, 2026." image: https://at.naifa.org/hubfs/042826_1000x620.jpg --- [![ApexNLC_banner2-1](https://at.naifa.org/hs-fs/hubfs/ApexNLC_banner2-1.jpg?width=728&height=73&name=ApexNLC_banner2-1.jpg)](https://apex.naifa.org/) [![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ![Advisor Today Logo - White@960](https://at.naifa.org/hs-fs/hubfs/Advisor%20Today%20Logo%20-%20White@960.png?width=960&height=146&name=Advisor%20Today%20Logo%20-%20White@960.png) ](https://at.naifa.org/) [![Join NAIFA](https://no-cache.hubspot.com/cta/default/2635471/19793afe-5adf-4f28-b999-9dd4527de76b.png)](https://cta-redirect.hubspot.com/cta/redirect/2635471/19793afe-5adf-4f28-b999-9dd4527de76b) [**](https://at.naifa.org/the-secondary-market-for-life-insurances-current-trends-and-new-applications#tmpmodule_1614584860767204) ** ![Lifesaver Beach-1](https://at.naifa.org/hs-fs/hubfs/Lifesaver%20Beach-1.jpeg?width=1400&height=799&name=Lifesaver%20Beach-1.jpeg) #### **NAIFA Members Provide Financial Security** ###### 1 min read ## [The Secondary Market for Life Insurance: Current Trends and New Applications](https://at.naifa.org/the-secondary-market-for-life-insurances-current-trends-and-new-applications) By [NAIFA](https://at.naifa.org/author/naifa) on 4/2/26 3:37 PM ![](https://at.naifa.org/hubfs/042826_1000x620.jpg) Financial professionals are increasingly being asked to evaluate all available options when a client’s life insurance policy no longer aligns with their goals. As the secondary market for life insurance continues to grow, understanding how and when to incorporate life settlement strategies into planning conversations has become an important part of delivering comprehensive guidance.  [Join NAIFA on Tuesday, April 28 from 12:00 pm to 1:00 pm Eastern ](https://belong.naifa.org/the-secondary-market-for-life-insurance)for a webinar exploring how the secondary market for life insurance is creating new planning opportunities for financial professionals. Sponsored by Coventry, this session will focus on the trends driving market growth and how these strategies are being applied in real client situations. Peter Hershon, Senior Vice President of Account Services at [Coventry, ](https://www.coventry.com/)will lead the discussion. With more than two decades of experience in life insurance and life settlements, Hershon brings a deep understanding of the marketplace and the evolving role these solutions play in financial planning. He will walk attendees through the most common applications advisors are using, including term settlements, policy replacement strategies, and retained death benefit options. The webinar will also examine how policy value is determined, including key factors such as insured age, life expectancy, policy structure, and carrier considerations. Attendees will gain a clearer understanding of how to evaluate whether a life settlement may be appropriate for clients with unneeded or underperforming policies, and how to approach these conversations with confidence. Register today to learn how the secondary market is becoming an increasingly relevant part of modern financial planning. 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