I was encouraged to see NAIFA CEO Kevin Mayeux’s recent column in  InsuranceNewsNet spotlighting two critical legislative initiatives that NAIFA strongly supports: the Credit for Caring Act and the Lowering Costs for Caregivers Act. These proposals aim to provide meaningful tax relief and expanded savings tools for caregiving families—support that’s urgently needed as more baby boomers reach their 60s and the demand for long-term care solutions continues to rise.

In my recent article for Advisor Magazine, I underscored why long-term care insurance remains a cornerstone of planning in this environment. According to data from Milliman and the National Association of Insurance Commissioners, $14 billion in claims were paid to policyholders in 2023 alone. That number is projected to triple to $42 billion annually by 2041. Behind each dollar is a real person receiving care—at home, in assisted living, or in a skilled nursing facility. These policies are doing exactly what they were designed to do: provide financial protection when it’s needed most.

Now is the time for financial professionals to reengage their clients in long-term care planning. These policies are not outdated—they’re evolving, effective, and highly relevant to today’s aging population. With innovative product designs and growing public awareness of caregiving challenges, long-term care insurance offers more than just coverage. It offers peace of mind, financial stability, and a clear path forward during some of life’s most demanding transitions.