By Kevin Mayeux, CAE, NAIFA CEO

When your clients think of life insurance, what comes to mind? If they’re like most people, life insurance is something they purchased to protect their loved ones in the event of their own passing. It’s a safety net to ensure their families have financial security, especially during unexpected times.

That, of course, is a top-level view of life insurance that merely scratches the surface of what various products and riders can do.

In a recent NAIFA webinar, available exclusively to members, Mike Smith, LUTCF, president of CPS Horizon Financial, takes a deeper dive that will benefit NAIFA members in the sales process. He shared eye-opening statistics members can use to convince clients why products such as long term care are critical to managing financial futures. He also advised members on how to overcome frequent objections raised by clients about these products.

Feedback from webinar participants indicated that these two points alone – along with more detailed statistics and insider sales advice from this well-known expert – were well worth the one-hour investment of their time.

NAIFA knows your time is valuable, and our practice resources must deliver the tools to help you grow your business. If you haven’t taken advantage of this NAIFA member benefit, I encourage you to do so. Past webinars are archived on the NAIFA website. There are programs designed to suit every practice specialty at every stage of your their career.

If you are not a NAIFA member, join today to access NAIFA webinars and many other tools designed to help advisors grow their businesses.  As your professional association, we are dedicated to helping you achieve success, personally and professionally.  Webinars like Mike’s are one of the ways that we are delivering on that promise.