NAIFA’s new Life and Annuities Certified Professional (LACP) certification was introduced earlier this week at the Million Dollar Round Table meeting in Orlando, and it’s off to a flying start. In just a few days, more than one hundred established agents and advisors have applied to be LACP candidates.

At MDRT, there was genuine excitement over a certification that serves consumers by recognizing experienced financial professionals for their product knowledge, consultative sales process, and adherence to ethical, legal and regulatory requirements.

And the momentum continues. Yesterday, Country Financial informed NAIFA that it has approved LACP for use by its representatives, along with Cambridge Investment Research, Inc., an independent broker-dealer.  Dozens of additional companies have the certification under review, and we are highly confident that it will be approved for use by many of them in the weeks ahead.

Since 1984, NAIFA has delivered value to more than 70,000 professionals with the LUTCF® designation. We are pleased to offer the LACP as “the next step” for the highly experienced professional who will stand apart from their peers with the LACP mark of distinction.

For information on LACP eligibility, including details on the alternative to the LACP exam (available for a limited time) visit NAIFA.org/lacp, and register today!