Brian Steiner has recently been named the Executive Director of Life Happens, the consumer education arm of NAIFA. His return to the NAIFA fold (he was NAIFA's Vice President of Business Development and Strategic Partnerships from 2015-2021) comes as NAIFA adds Life Happens and completes a merger with the Society of Financial Service Professionals. In an interview for an article in InsuranceNewsNet, Steiner discussed his plans to rejuvenate Life Happens, emphasizing the significance of their national awareness campaigns such as Life Insurance Awareness Month, Insure Your Love Month, and Disability Insurance Awareness Month. These initiatives highlight the importance of life insurance and related products.

During his interview with INN, Steiner elaborated on his vision for Life Happens, focusing on a storytelling approach to demonstrate the real-life benefits of life insurance and the impacts of the lack of life insurance on individuals and families. He plans to leverage social media platforms to broaden the organization’s reach and engage audiences on topics related to insurance. Life Happens, in collaboration with LIMRA, also conducts the annual Insurance Barometer Study to understand consumer perceptions and behaviors towards life insurance, specifically targeting underserved demographic groups like single mothers.

The integration of Life Happens and NAIFA has set the stage for Steiner's role as the new Executive Director of Life Happens. It combines NAIFA's strengths in government relations and advocacy with Life Happens' commitment to consumer education and public awareness. Steiner's recent appointment is poised to capitalize on this synergy, enhancing the collaborative efforts of both organizations. His leadership is expected to play a pivotal role in advancing their shared mission of educating the public about the critical importance of insurance in ensuring financial security and stability. 

For the full interview and more insights from Brian Steiner on his role and vision for Life Happens, you can read the complete article on InsuranceNewsNet.